Powerful Presentations Yield Rewards and CODiE Awards
Jun 20, 2008
By Marcia Taylor
Last month, the SIIA CODiE awards were the culmination of work by a lot of people behind the scenes as well as at the forefront of the competing companies and brands.
This year I served as a judge for the CODiE awards. I screened potential companies and helping to narrow the field to competitors vying for the top prize in many
categories. Judging the competitors involved hearing and watching a variety of presentations from self-guided
tours to live moderated demonstrations.
Different presentations and products require individualized treatment for the intended audience. There really is no one-size-fits-all approach.
Recently, I was asked to write an article about my CODiE judging experience that appeared in FreePint’s VIP May issue. The overview of different presentation styles and methods can help provide tips and guidelines for setting your product apart from the crowd and may just win you an award. This year’s CODiE award winner’s can be found at http://www.siia.net/codies
Marcia’s article has received kudos from VIP readers, including many vendors who shared it with their business development teams, exhorting them to pay attention to her insight when planning their demos!
If you’re interested in seeing a full copy of VIP Magazine, please complete the sample request form at http://www.vivavip.com/sample.html
-Robin
Robin Neidorf, General Manager, Free Pint Limited