Do you know the truth about blog and Twitter content syndication?  Here are 5 reasons you should learn the truth:

1. Syndication models: There are 3 primary types of online content syndication.  Make sure you pick the right syndication opportunity to reach your goals.
2. Increased exposure: Licensed syndication can put your content and name in front of influential audiences who might not find it otherwise.
3. Credibility: Licensed syndication can put your content alongside of content from major news and media organizations.
4. Money: You can earn royalties through licensed syndication.
5. More traffic: Licensed syndication doesn’t compete with your blog’s existing traffic stream.  It adds to it.

If you don’t already know the truth, you can learn the whole story in Newstex’s free ebook, The Truth about Blog and Twitter Content Syndication.

According to eMarketer, 18 million U.S. adults access Twitter at least monthly in 2009, and that number is expected to grow to 26 million in 2010.  However, when you put those numbers alongside of the statistics released by Sysomos earlier this year, the story changes a bit.

The Sysomos statistics told us that over 85% of Twitter users publish fewer than 1 tweet per day and 5% of Twitter users make up for 75% of all activity on Twitter.

Another new study from Penn State of 1 million Twitter accounts reports that 20% of all tweets mention brands, specifically as requests for product information or responses to those requests.

So what does this tell us?

1. Twitter is still growing but the recipe for success has yet to be discovered.
2. There is value in Twitter, but few are leveraging it.
3. Active Twitter users are discussing products, brands and business.

The key is to start tweeting, be social, publish useful information, and keep doing it consistently.  Syndicating your Twitter feed through Newstex provides another way to connect with influential professionals and let your tweets work for you.

Last month, I wrote a post on the Newstex blog called New Twitter Statistics Tell an Interesting Story where I talked about research conducted by Sysomos on 11.5 million Twitter accounts.  In that post, I discussed the trends related to how people use Twitter (e.g., frequency of posts, numbers of followers, etc.).  Today, I’d like to take a look at the statistics provided by the Sysomos research from the authoritative content perspective.  Specifically, the fact that nearly 1 in 4 tweets is created by a bot.

What do I mean by authoritative content?  I am referring to the useful and meaningful tweets posted by experts, professionals, and people who have built some kind of credibility on the topics they tweet about.  These are the online publishers (organizations and groups) whose content Newstex syndicates through its news, blogs, video and Twitter syndication agreements.  It’s the authoritative content that professionals, business people, journalists, academics, lawyers, and more count on to do their jobs everyday.

So how does one find authoritative Twitter updates if 1 in 4 tweets is created by bots, according to the Sysomos research?  That’s certainly the trick, and unfortunately, there isn’t an easy way to sift through the clutter on Twitter to find the authoritative tweets.  I wrote a post on the Newstex blog about that exact problem just a week or so ago, which you can read here.

In short, Newstex provides a solution to finding great content hidden behind the clutter through its NewsTwits product.  Twitter content can be meaningful, powerful and authoritative.  Through NewsTwits, that authoritative content can get in front of key influencers who want it and need it but don’t have the time to haphazardly search through the tweet clutter (including the 24% that’s created by bots) to find it.

Image: Flickr

Twitter is by far the fastest growing social Web site in history, and it shows no signs of slowing down.  Everyday, people are tweeting about companies, brands and products.  The problem is that there is no perfect way to search Twitter for this kind of information.

Even Twitter’s Twitter 101 for Business guide offers only slightly helpful advice by telling businesses to conduct a site search to find conversations happening “right now” on Twitter.  That’s great, but what about conversations that happened a few days ago?  And what about finding all of the conversations happening on Twitter about your brand, company or products?  A Twitter site search is not an exact science and doesn’t always deliver all of the results you might be looking for nor does the search function always deliver relevant results.

Instead of searching Twitter everyday (Twitter searches only go back a few days so repeated searching is a necessary evil to stay on top of brand and business conversations), Newstex offers an easier way to find company, brand and product information through its NewsTwits Twitter feed syndication service.  The Newstex feed of authoritative Twitter users’ content provides a complete archive of tweets allowing users to categorize searches and find relevant and comprehensive results faster and more accurately than a simple Twitter site search can provide.

With NewsTwits from Newstex, content distributors get a full text archival feed of tweets, and end-user customers get an answer to a common problem – finding and tracking online conversations about their companies, brands and products.  Since NewsTwits search results appear alongside other information already found in their search results from Newstex’s authoritative news and blog publishers, no extra steps are necessary to stay on top of those powerful and fast-moving online conversations happening on the social Web.

Distributors can contact Newstex to learn more about adding Newstex NewsTwits from Newstex’s Blogs On Demand publishers to their current feeds and provide another valuable tool to their clients.

And if you’re a blogger or online content producer, you can syndicate your content through Newstex Blogs On Demand and your Twitter updates through NewsTwits.  Contact Newstex for details (new Newstex publisher inquiries — click here; current Newstex Blogs On Demand publishers who would like to syndicate their Twitter feeds through NewsTwits can click here).

A new research report from Sysomos, a social media analytics company, was released in June and provides interesting insight into the world of Twitter.  The research was conducted on a large sample — 11.5 million Twitter accounts. 

First, check out the graph from Sysomos below which shows the growth of Twitter users between March 2007 and May 2009.  Incredibly, almost 75% of Twitter users created their profiles in 2009.  60% of all Twitter users are from the United States.

A few more interesting statistics from the Sysomos report:

• 85.3% of Twitter users publish fewer than 1 update per day.
• 21% of Twitter users have never published a tweet at all.
• 50.4% of Twitter users haven’t published a tweet in at least 7 days.
• 93.6% of Twitter users have fewer than 100 followers, and 92.4% follower fewer than 100 people.

Perhaps the most interesting statistic is this one: 5% of Twitter users account for 75% of all activity.  According to an article in The Guardian, there are 30 million Twitter accounts, which translates to 1.5 million active Twitter users.  It’s not surprising that companies like Google and NewsCorp are rumored to be considering an offer to buy Twitter.

Read more from the Sysomos report.

The free ebook from Newstex, The Truth about Blog and Twitter Syndication, passed 1,000 downloads this week.

The Newstex team is very happy to hear feedback from readers that the ebook has cleared up a lot of confusion about licensed syndication and started some interesting conversations about the subject.   We’d also like to thank everyone who has helped us to spread the word about the free ebook.

If you haven’t downloaded the ebook yet, follow the link and get your free copy of The Truth about Blog and Twitter Syndication.  It carries a Creative Commons license, so feel free to share it, tweet it, email it, post it on your blog, and help clear up the confusion, myths and hearsay about content syndication.

If you have a Kindle wireless reading device from Amazon and enjoy reading books and ebooks on your Kindle, then you might be interested in hearing that the new ebook from Newstex, The Truth about Blog and Twitter Syndication, is now available on Amazon Kindle.

The Truth about Blog and Twitter Syndication is available at the lowest price point available through Amazon Kindle, $0.99, which includes free wireless delivery.  You can follow the link to download the ebook for your Amazon Kindle.

You don’t need to have an Amazon Kindle to read The Truth about Blog and Twitter Syndication.  If you’d prefer, you can view the free ebook here.

I’ve written a lot about online video on the Newstex blog, and I’ve written a lot about Twitter.  Today, I thought I’d combine the two into a post about sharing videos on Twitter and the best Twitter apps to help you do it.

There are a number of Twitter video apps available offering a variety of features and functions (some far more than others), but I chose the two that seem to be leading the pack these days to highlight.

TwitVid.io

TwitVid.io is fairly new but offers a lot of features.  You can upload your online videos directly from your computer, via email from your mobile phone, or you can record them from a webcam.  You can upload videos up to 1 GB or 20 minutes in length.  The site is very easy to use and also includes links to uploaded videos that are popular or that have been uploaded recently.  You can also retweet videos directly from the TwitVid.io site.

TwitLens

TwitLens allows users to upload videos from their computers or via their mobile phones.  Videos can be a maximum of 50 MB, and you can upload multiple videos at the same time (a big time saver).  TwitLens also allows you to tag the people in your video and notifies them via Twitter that they’ve been tagged, making sharing even easier!

You can also share videos on Twitter with these Twitter apps:

• Tweetube
• Greetter
• Twitc
• Twiddeo
• 2Tweet
• 12seconds
• TwitterShare

Have you read the free ebook from Newstex, The Truth about Blog and Twitter Syndication, yet?  You can download it here (no registration required).

The term syndication has a variety of meanings depending on who you ask. For example, Newstex provides licensed blog syndication as part of its package of Authoritative Content offerings to professionals and influencers.

But what does licensed blog syndication mean, and how can it help bloggers? What makes it different from other kinds of syndication?

A new FREE ebook from Newstex, The Truth about Blog Syndication, makes sense of all the myths, confusion, and hearsay about blog syndication.

For example, did you know that there are three primary syndication models and they all affect bloggers differently? The truth of the matter is simple — blog syndication offers a variety of benefits to bloggers, but first you need to understand what those syndication models are and weed through the rumors to get to what’s real.

You can download The Truth about Blog Syndication here. Feel free to share it, tweet it, link to it, blog about it, and talk about it.

The only way that people will really understand the truth about blog syndication is by learning the facts first.

If you have any questions about blog syndication or licensing your blog content for syndication through Newstex, contact Newstex today.

Click to View Free eBook – The Truth about Blog Syndication

A new video from the Copyright Clearance Center (CCC) teaches the basics of copyright in just 7 minutes.  You can watch the video for free and without any kind of registration here. 

The video is very informative and clearly describes useful topics that every blogger and content producer should be aware of such as:

• Permission
• Fair use
• Attribution
• Public domain

However, it does leave out one aspect of copyright law that is important to bloggers and content producers – Creative Commons, which plays such a critical role in the social aspect of the web and the viral component of popular content. 

You can learn about Creative Commons and how it applies to sharing content here or by watching the video below.  Like the copyright video by the CCC, this video is under 7 minutes, but unlike the CCC video, this video has a Creative Commons license attached to it, so I can republish it and share it on the Newstex blog.