If you’re over the age of 40, you probably remember a time when there wasn’t an Internet. Email didn’t exist, and many people didn’t have video cameras let alone smartphones and the ability to upload and share videos with the world within seconds. Fast forward to January 2013, and it’s hard to imagine how we’d live without the Internet.
Category Archives: Research & Statistics
25 Statistics to Wow You About the Internet in 2012
How Content Consumption Will Change in 2013 [Infographic]
It’s the final day of 2012, which means content publishers already have the wheels in motion to start 2013 with a bang. It seems like a perfect time to think about how content consumption will change in 2013 and how Authoritative Content publishers need to adapt to stay relevant in the new year and beyond.
The infographic shown below from Morrison Foerster visually depicts how social media usage will change in 2013, and those changes will directly affect content consumption and publishing.
A Year in the App Store 2012 [Infographic]
2012 was a busy year for Apple’s App Store with a massive number of new apps debuting, a wide variety of apps being downloaded, but only a small number of apps getting significant traction.
The App Store was also a source of complaints and controversy in 2012. Remember the Apple Maps app debacle. Research found the app to be three times more likely to get you lost than Google Maps.
Content in 2012 – An Infographic Review
What topics were discussed in online content the most during 2012? How did the news, media, and brand marketing affect the content industry over the past 12 months?
The team at Sparksheet put together an infographic that answers those questions and more, which you can see below. According to the infographic, the year in content for 2012 was dominated by five topics and types of content.
Don’t Call It a Newsletter – Email Subject Line Research Reveals What Works
Do you use email to deliver your content to readers? If so, then you should learn how to write irresistible email subject lines to motivate as many people as possible to open your message and read the content inside. Email is a great tool to expand your readership and increase your content’s exposure to a broader audience, but it’s useless if your subject lines don’t make anyone feel compelled to open the messages and read the content inside.
The Future of Digital is Mobile – Sort Of
In a new presentation from Business Insider, The Future of Digital, CEO Henry Blodgett and his Business Intelligence team provide a comprehensive overview of how the digital landscape has changed in recent years and what’s coming in the years ahead of us. While the future certainly focuses on mobile content publishing, consumption, and advertising, the future of digital isn’t only mobile.
Best Day and Time to Send Email to Promote Your Content [Infographic]
Email is one of the best ways to increase exposure to your content and get more people to read it. While you probably already offer feed subscriptions so people can receive your content via their preferred feed readers or email, you can also send educational, informative, and promotional emails to hype your content (as long as you receive permission to do so in advance).
Up to 86% of People Believe Sponsored Content Is Misleading and Annoying
Content publishers have known for years that publishing sponsored content, which is paid for by advertisers, along with original content can damage the user experience on a website. The Federal Trade Commission knows it, too, and that’s why there are laws in the Code of Federal Regulations (CFR Title 16 Section 255) that content publishers must follow in order to properly disclose sponsored content as such.
Newspaper Circulation Shifting to Digital
The semi-annual report from the Audit Bureau of Circulations (ABC) which includes high-level circulation data for newspapers during the prior six months (ending September 30, 2012 for the most recent report) has been released. The report shows that newspaper circulation is shifting to digital (defined by ABC as tablet or smartphone apps, PDF replicas, metered or restricted-access websites, or e-reader editions).
The Changing News Consumption Landscape by the Numbers
The future of news consumption could be summed up in six words: it’s all about mobile and social. According to The Pew Research Center’s Trends in News Consumption: 1991-2012 report, the news landscape is changing and even television is vulnerable.
Between 1991 and 2012, the number of people who got news “yesterday” from television dropped by nearly 20%.