Authoritative Content

Newstex Blog

July 11, 2024
Guide to content syndication 2024

For online content publishers, content syndication is a great way to expand your reach, build your reputation, and possibly make money. Similar to how television shows and radio programs can be syndicated to different networks and stations, your digital content can be syndicated through a variety of distributors. Sounds great, right? It is, but there are different types of content syndication to consider. Before you decide to syndicate the content you’ve worked hard to create, you need to understand the available syndication models and how they can benefit you.

Read More
July 9, 2024
Interview: Craig Taylor

An interview with Craig Taylor.

Read More
July 2, 2024
How to use Facebook brand assets in your content without getting in trouble

For many content creators, Facebook is an invaluable tool in their marketing arsenal. Consequently, there’s a good chance they’ll need to use Facebook’s brand assets at some point. This post will provide some tips on how to use them properly. 

Read More
June 18, 2024
Transparency is the key to building trust with AI-generated content

The other day, a colleague of mine was telling me about a conversation he had with a friend who works in higher education. She lamented the fact that more and more of her students are turning to AI for help with their assignments. Unfortunately, their use is often highly problematic. Sometimes, they’re simply too trusting, resulting in work that’s riddled with misinformation. But in other cases, they’re passing AI-generated content off as their own material. It doesn’t help that the world of AI is a lot like the Wild West at the moment. In a world where formal restrictions are few and far between, it’s up to individual creators to ensure that they’re using AI in an ethical manner. 

Read More
June 10, 2024
Best AI tools for bloggers in 2024

Just a few years ago, AI was the stuff of science fiction for most of us. Now, it’s an indispensable tool for many bloggers. While AIs like ChatGPT and Midjourney have dominated the headlines, there are a host of other AI tools out there that can help with many different aspects of the content creation process. AIs can assist with many different tasks, including brainstorming ideas, conducting research, polishing prose, or creating graphics. This allows bloggers to spend less time on the parts of the creative process they find tedious and focus on parts they actually enjoy. In this post, we’ll look at some of the best AI tools available to bloggers in 2024. 

Read More
June 2, 2024
Interview: Michael Wandati

An interview with Michael Wandati of the Kampala Dispatch.

Read More
May 28, 2024
Content distribution platforms writers need to know

You’ve written something you want to get in front of readers. Now what? If you don’t have any experience with content distribution, that is likely exactly what you’re asking yourself, “Now what?” You’ve devoted time and effort towards what you expect people want, maybe even need, to read. But how do you find an audience and what sort of magic do you need to weave to get it posted where they will see it? People have a passion project or possess expert knowledge that is just begging for an avid readership, but the process of disseminating content where people will read it can often elude even the most astute. Not anymore. 

Read More
May 23, 2024
The interplay of algorithms and creativity: examining the evolution of Let's Plays and beauty blogs

In my recent post about algorithms, I noted how they’ve helped create new genres of content, from the Let’s Play videos that turn gaming into a spectator sport to the beauty blogs that transform makeup enthusiasts into trendsetters. In this blog post, I’ll delve into the evolution of these genres and look at how they’ve redefined creativity and community in the digital age.

Read More
May 18, 2024
How to use trademark symbols for content publishers

The other day, a friend was telling me about the new Lego kit he purchased. According to their website, the Hogwarts™ Castle Owlery is “the best kids’ toy to recreate the scene at the Owlery where Harry Potter™ invites Cho Chang™ to the Yule Ball, and more.” You probably noticed the three ™ symbols after the various proper names. With its cousin ®, it’s a ubiquitous part of our lives. But these symbols aren’t just ornaments, and there are rules governing their use. Think of this post as a field guide to these little heralds of intellectual property. 

Read More
May 14, 2024
Art in the age of brand safety: creators' struggle for authenticity

The other day, a colleague told me about a YouTuber called WilliamSRD who recently informed his audience that he was in a predicament. He’d recently uploaded a video about a VR game called Wraith: The Oblivion - Afterlife, and while it was well received by his viewers, YouTube unexpectedly decided to slap it with the ‘age restricted’ label. Their rationale for doing so wasn’t entirely clear. The video wasn’t graphic or offensive, but the game’s setting did have some very dark themes. This put the creator in a bind. If he left the video unaltered it would likely be doomed to languish in the backwater of YouTube–the algorithm doesn’t like age-restricted content, after all. But if he went ahead and scrubbed anything remotely controversial, he’d arguably be disrespecting the source material. It would be like doing a video about Jurassic Park without mentioning any dinosaur attacks.

Read More
May 2, 2024
How YouTube killed MTV: Embracing technological disruption

Around 1589, an English clergyman named William Lee asked Queen Elizabeth I for a patent. He’d invented a machine that could knit stockings, and he was eager to have the royal seal of approval. But when she saw Lee’s device, the Monarch is said to have replied “thou aimest high, Master Lee. Consider thou what this invention could do to my poor subjects. It would assuredly bring to them ruin by depriving them of employment, thus making them beggars.”

Read More
May 2, 2024
Interview with Ben Aris of bne Intellinews

An interview with Ben Aris of bne Intellinews.

Read More