Authoritative Content

Newstex Blog

August 28, 2023
Designing authority: building a powerful online presence

Whether you’re an influencer or an academic, having a solid online persona is essential. It’s the lens through which your readers will view your work, and just as you wouldn’t show up to a job interview in cutoff shorts and a t-shirt with a dirty joke, you also don’t want your online persona to undermine your credibility. My colleague Jason wrote an article on the subject last month, but today we’re going to look at some specific tips to help you perfect your online persona, including the use of curated pieces of content and the promotion of thought leadership.

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August 14, 2023
Digital literacy and how to master finding information online

In Umberto Eco’s The Name of the Rose, the protagonists visit a monastery with a fabled library that’s reputed to have one of the best collections of books in all of Christendom. However, access to the books is strictly controlled. The library consists of a labyrinth of 56 different rooms. The tomes within are organized according to a complex system based on verses from the Book of Revelation, and the librarian and his assistant are the only ones with the knowledge to navigate it. Even if an outsider managed to sneak inside the library, they’d struggle to find anything specific. Moreover, the library is even rigged with traps to further disorient intruders. Searching the Internet can feel a bit like trying to navigate Eco’s labyrinth, and it can be easy to get waylaid on your quest for knowledge. Today, we’re going to talk about how to find knowledge effectively. This article is the first part of a larger series that aims to help creators level up their content through digital literacy.

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August 7, 2023
The many facets of digital literacy: what every content creator should know

The other day, I happened to be taking a virtual stroll through the collections of the Metropolitan Museum of Art and I was struck by a statue of the Egyptian pharaoh Horemheb that was carved before he ascended the throne. At the time of its creation in the 14th century BCE, Horemheb, (whose name can also be transliterated as ‘Haremhab’) was a high-ranking military officer, but you’d never guess that from looking at the statue. We might expect to see him depicted as a warrior with weapons at the ready; instead, he’s depicted as a scribe sitting cross-legged on the ground with a papyrus scroll laid across the front of his linen kilt.

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August 1, 2023
Interview: Perry Richardson

An interview with Perry Richardson of TaxiPoint.

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July 24, 2023
The crucial role of digital literacy in content creation

I was recently watching an episode of Murder, She Wrote from 1991 where Jessica Fletcher (played by the late, great, Dame Angela Lansbury) was finally forced to abandon her trusty typewriter for a computer. This was treated as a Very Big Deal, and the store that sold her a new PC also ran classes to help new computer owners come to grips with their purchase. When we see her in class later in the episode, the other students complain about how mind-bogglingly difficult computers are, and many of them struggle to grasp the idea that computers might actually make their lives easier. To a modern audience, the whole idea of needing a special class to learn how to use a basic PC seems laughable, and many of the cutting-edge technologies that are mentioned in dialog are now about as outdated as the abacus (the salesman actually asks her if she wants a CD-ROM!). The episode is a relic of a bygone era when digital literacy was much rarer. Of course, teaching the characters in Murder, She Wrote about digital literacy was a fairly straightforward affair, but that’s not the case in 2023.

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July 17, 2023
How to use feedback to shape your online persona over time

Hi there! It’s Jason Loch again. José asked me to do another post about my experience as a content creator, this time focusing on my interactions with my readers and how I’ve used their feedback to shape my online persona. These can be some of the scariest parts of being a creator. Not only is the Internet not known for kindness and charity, but feedback can easily leave you feeling overwhelmed and confused.

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July 10, 2023
How to create a successful online persona without really trying

A few weeks ago, José discussed the importance of having a strong online persona. Despite its importance, it isn’t always easy to sit down and think about one’s persona, and it can be tempting to toss it in the ‘too difficult’ bin. I know because, in addition to being the Senior Editor here at Newstex, I’m also a content creator who has had to grapple with these issues. Jose has asked me to share my experiences, and I hope it’ll make the prospect of sorting out your persona a little less intimidating. 

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July 1, 2023
Interview: Pascal Messer

An interview with Pascal Messer of the Asser Institute.

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June 19, 2023
What is a persona, and why does it matter for content creators?

The other day, a colleague sent me an article about the ten most recognizable brands in the world. Many of them have consistent and distinctive brand identities (think Apple’s bitten-apple logo or McDonald’s ubiquitous golden arches) that have helped them become household names across the globe. But good branding involves more than just a snazzy logo; it also reflects an organization’s culture and values as well. I suspect many of us tend to assume that branding is only something only corporations and cattle need to worry about, but savvy content creators know how to develop a persona that can help convey their values and their authority. 

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June 12, 2023
The enduring cycle of disruptive technologies: AI art in historical context

We’ve spent a lot of time talking about AI and how it can shape human creativity going forward. Today, we’re going to place this discussion in the proper historical context. While it can be tempting to assume that the modern debates over AI and art are unprecedented, they’re just the latest example of a far larger trend.

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June 5, 2023
Generative AI: the new frontier in unlocking creativity and idea generation

Unless you happen to have been living under a rock, you’re probably aware that AI has been in the news a lot lately. Yoshua Bengio–one of the three so-called ‘godfathers’ of AI–recently made headlines when he put out a statement declaring that “[m]itigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.” But while it would be reckless to ignore the potential dangers of AI, at the same time, it also has the potential to be a powerful creative force. Many creators have already found innovative uses for AI, such as when Grimes decided to lend her voice to AI-generated songs. Today, we’re going to look at some of the exciting ways generative AI can help fan the fires of creativity.

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