Authoritative Content

Newstex Blog

February 2, 2023
Content arbitrage: a strategy for audience engagement

In last week’s post, we talked about the importance of making sure your content is reaching the right audience. But identifying your audience isn’t enough. You also need to make sure that your content is engaging. Think of it this way: you want to give your readers material that’s as meaningful and useful to them as possible. One of the best ways to do this is through content arbitrage.

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February 1, 2023
Interview: Deepak Puri

An interview with Deepak Puri of Democracy Labs.

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January 24, 2023
Is your content reaching the right audience?

When starting an online publication, it can be tempting to assume that, if you write it, they will come. Unfortunately, that’s not always the case. You can write the most brilliant content imaginable, but it won’t reach its full potential if nobody sees it. But this isn’t just a matter of getting your content in front of people. You also want to make sure you’re reaching the right people. In this post, we’ll look at some of the ways you can make sure your content is being seen by the people who need it most.

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January 19, 2023
When will newspapers become extinct?

In November 1919, Walter Lippmann published an article in The Atlantic entitled “The Basic Problem of Democracy.” Despite the passage of time, it feels eerily prescient.

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January 10, 2023
5 steps to verify social media source accuracy for publishers

While social media can foster connectivity and creativity, it can also be a powerful vector for the spread of false information. In a 2005 survey by the Pew Research Group, only 5% of adults reported using at least one social media platform. By 2021, that number had grown to 72%.

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January 1, 2023
Interview: W. James Au

An interview with W. James Au of New World Notes.

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December 14, 2022
What is authoritative content and how is it used?

Authoritative content is content that audiences can depend on. It’s published by credible sources who know what they’re talking about. They’re knowledgeable in their fields and insightful, and people trust what they say.

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December 7, 2022
Top 12 topics content distributors are looking for from online publishers

Researchers, businesspeople, academics, and professionals use platforms such as LexisNexis and Thomson Reuters Westlaw to find reliable information to inform their work. They are looking for newsworthy information, professional commentary, and independent insights. They need authoritative content that covers in-demand topics.

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December 1, 2022
Interview: David Belle

An interview with David Belle of Macrodesiac.

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December 1, 2022
Why your content matters and how it can generate money

Can people find your publication? Chances are the answer is no. It can be expensive and time-consuming to optimize your content for search engines, but your content matters. People who need it should be able to find it without having to click through thirty pages of search results. Content syndication provides a solution to that problem.

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November 22, 2022
Guide to content syndication: how to use content syndication to reach your goals

For online content publishers, content syndication is a great way to expand your reach, build your reputation, and possibly make money. Sounds great, right? It is, but there are different types of content syndication to consider. Before you decide to syndicate the content you’ve worked hard to create, you need to understand the available syndication models and how they can benefit you.

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November 1, 2022
Interview: James Smith

An interview with James Smith of The Crafty Pint.

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