Newstex Blog
In last week’s post, we talked about the importance of making sure your content is reaching the right audience. But identifying your audience isn’t enough. You also need to make sure that your content is engaging. Think of it this way: you want to give your readers material that’s as meaningful and useful to them as possible. One of the best ways to do this is through content arbitrage.
When starting an online publication, it can be tempting to assume that, if you write it, they will come. Unfortunately, that’s not always the case. You can write the most brilliant content imaginable, but it won’t reach its full potential if nobody sees it. But this isn’t just a matter of getting your content in front of people. You also want to make sure you’re reaching the right people. In this post, we’ll look at some of the ways you can make sure your content is being seen by the people who need it most.
In November 1919, Walter Lippmann published an article in The Atlantic entitled “The Basic Problem of Democracy.” Despite the passage of time, it feels eerily prescient.
While social media can foster connectivity and creativity, it can also be a powerful vector for the spread of false information. In a 2005 survey by the Pew Research Group, only 5% of adults reported using at least one social media platform. By 2021, that number had grown to 72%.
Authoritative content is content that audiences can depend on. It’s published by credible sources who know what they’re talking about. They’re knowledgeable in their fields and insightful, and people trust what they say.
Researchers, businesspeople, academics, and professionals use platforms such as LexisNexis and Thomson Reuters Westlaw to find reliable information to inform their work. They are looking for newsworthy information, professional commentary, and independent insights. They need authoritative content that covers in-demand topics.
Can people find your publication? Chances are the answer is no. It can be expensive and time-consuming to optimize your content for search engines, but your content matters. People who need it should be able to find it without having to click through thirty pages of search results. Content syndication provides a solution to that problem.
For online content publishers, content syndication is a great way to expand your reach, build your reputation, and possibly make money. Sounds great, right? It is, but there are different types of content syndication to consider. Before you decide to syndicate the content you’ve worked hard to create, you need to understand the available syndication models and how they can benefit you.
