José Mauricio Duque

Humans are natural storytellers. We’ve probably been regaling our associates with entertaining narratives from the moment we first started to talk to one another. Now you might be inclined to think that storytelling is something that’s only relevant to folks like Stephen King or James Cameron, but that’s not the case. On the contrary, storytelling makes for effective communication in any discipline. In the business arena, it can help you craft a memorable brand image, which in turn bolsters your authenticity.

Over the past few weeks, we’ve been talking about the importance of originality and how it’s absolutely essential if you want your content to be noticed. Authenticity is a key ingredient of original content. But what, exactly, is authenticity and why does it matter?

Over the past few weeks, we’ve talked a lot about the importance of creating high-quality content. Today, we’re going to look at some publications from Newstex’s roster of authoritative content and how they use research to create material that’s helpful, reliable, and meant for people rather than algorithms. To recap, SEO in 2023 requires more than just stuffing keywords into articles. Content quality is more important than ever.

Last week we talked about how Google assesses content based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). Today, we’re going to dive a bit deeper into the subject of authoritative content and how you can craft the kind of helpful, reliable, people-first content that will make you stand out from the crowd.

Succeeding as a content creator requires more than just mastering the minutiae of style and mechanics. You also need to know how to write for the web, and search-engine optimization (SEO) is a huge part of that. Ignoring SEO will make it a lot harder for you to grow your audience. Now you may think that SEO is an impediment to good writing. After all, we’ve all seen articles that are overstuffed with keywords and look clunkier than a hippo on roller skates. Luckily, AI is making SEO easier than ever.

In last week’s post, we talked about the importance of making sure your content is reaching the right audience. But identifying your audience isn’t enough. You also need to make sure that your content is engaging. Think of it this way: you want to give your readers material that’s as meaningful and useful to them as possible. One of the best ways to do this is through content arbitrage.

When starting an online publication, it can be tempting to assume that, if you write it, they will come. Unfortunately, that’s not always the case. You can write the most brilliant content imaginable, but it won’t reach its full potential if nobody sees it. But this isn’t just a matter of getting your content in front of people. You also want to make sure you’re reaching the right people. In this post, we’ll look at some of the ways you can make sure your content is being seen by the people who need it most.

In November 1919, Walter Lippmann published an article in The Atlantic entitled “The Basic Problem of Democracy.” Despite the passage of time, it feels eerily prescient.

An interview with David Belle of Macrodesiac.