Whether you’re an influencer or an academic, having a solid online persona is essential. It’s the lens through which your readers will view your work, and just as you wouldn’t show up to a job interview in cutoff shorts and a t-shirt with a dirty joke, you also don’t want your online persona to undermine your credibility. My colleague Jason wrote an article on the subject last month, but today we’re going to look at some specific tips to help you perfect your online persona, including the use of curated pieces of content and the promotion of thought leadership.