

José Mauricio Duque
Content strategist and blogger
José Mauricio Duque, based in Barranquilla, CO, is currently a Brand Manager at Newstex. José Mauricio Duque brings experience from previous roles at Biz Nation, Snap2objects, Startup Grind and Ministerio de Tecnologías de la Información y las Comunicaciones. José Mauricio Duque holds a 2006 - 2008 Universidade Federal do Paraná. José Mauricio Duque.
Making your content AI-trusted & citable
AI systems have already formed opinions about your content quality during training. Here's how to build the kind of authority that gets your blog consistently cited by ChatGPT, Perplexity, and other AI assistants.

José Mauricio Duque
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October 22, 2025

Structuring content for LLM discoverability
AI-powered search engines don't just rank your content. They extract and synthesize it, making clear content structure more critical than ever for discoverability.

José Mauricio Duque
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October 9, 2025

Beyond SEO: How to optimize content for AI discovery
As AI-powered search transforms content discovery, traditional SEO strategies are falling short. This guide introduces LLMO, the emerging practice of optimizing content for AI systems that can synthesize and serve information directly to users instead of just ranking pages.

José Mauricio Duque
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September 17, 2025

Big media's AI experiments: Lessons for every creator
Leading news organizations like the Associated Press, BBC, Washington Post, and Financial Times are strategically implementing AI tools for tasks like data analysis and content testing while maintaining strict human oversight and editorial standards to navigate the promises and pitfalls of generative AI in journalism.

José Mauricio Duque
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September 12, 2025

Guardian shows how AI already reshapes private lives
The Guardian's six-part "Black Box" podcast reveals AI's messy reality through stories of digital love, deepfake trauma, and spiritual comfort.

José Mauricio Duque
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September 3, 2025

Krafton's "copyright-free" AI claim falls apart
South Korean game developer Krafton promised ethical AI in their life simulator inZOI, but players discovered their AI tools were built on controversially-trained models. The backlash offers crucial lessons for any creator considering generative AI implementation.

José Mauricio Duque
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August 28, 2025

Politico examines AI's democratic impact through Bots and Ballots
As AI makes creating convincing fakes easier than ever, democracy faces a crisis of truth that threatens informed citizenship. Politico's Bots and Ballots series explores how this technology is already reshaping the political landscape.

José Mauricio Duque
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August 20, 2025

The Financial Times transforms archive access with Ask FT
The Financial Times has launched Ask FT, an AI-powered chatbot that lets subscribers explore the newspaper's archive using natural language instead of traditional search. While the tool aims to improve information reliability by sourcing only from FT's own content, early testing suggests plenty of room for improvement.

José Mauricio Duque
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August 13, 2025

How the AP and the BBC navigate AI in newsrooms
With AI reshaping journalism, news organizations such as the AP and the BBC must figure out how to embrace efficiency without compromising quality. This post explores how they’ve risen to that challenge, and what’s still at stake.

José Mauricio Duque
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July 30, 2025

How two AI tools are transforming news coverage at The Washington Post
The Washington Post's custom AI tools are showing how artificial intelligence can enhance rather than replace journalism, from analyzing hundreds of campaign ads in minutes to automatically optimizing headlines for maximum reader engagement.

José Mauricio Duque
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July 23, 2025
