So, you’ve got a handle on the best content syndication platforms to explore in 2025—but maybe you’re still wondering: What does successful syndication look like in practice? It’s one thing to know where to syndicate your content, but it’s another to see how real creators and companies are pulling it off and what kind of results they’re seeing.
Here’s the deal: the best syndication strategies don’t just copy and paste content across platforms. They repurpose with intention, tweaking format, tone, and context to meet different audiences right where they are. Done well, it’s not just a visibility boost. It can boost your brand, enlarge your audience, and even generate passive income.
Let’s take a look at six examples of creators and brands who’ve cracked the code and how you can learn from them.
1. LinkedIn newsletter and content syndication
The strategy: Entrepreneur and author Jodie Cook has built a thriving presence on LinkedIn by syndicating her insights through storytelling posts. Rather than reposting blog content verbatim, she adapts key lessons into narrative-driven updates, often sharing client breakthroughs, personal challenges, or “earned lessons” that her audience might find useful.
Why It works: Cook’s posts consistently spark conversation because they’re tailored to LinkedIn’s strengths. They demonstrate authenticity, professional relevance, and emotional appeal.
Key takeaway: Follow the lead of creators like Jodie Cook by transforming your content into platform-native formats that tell a story. On LinkedIn, it’s not just what you say. It’s how you frame it for a professional audience that values insight and relatability.
2. Industry publication guest posts
The strategy: Justin Champion, Global Head of Surround Sound Growth at HubSpot, systematically publishes guest posts on Content Marketing Institute (e.g., "Plan Content Topics for Better Search Ranking").
Why It works: HubSpot is well known in their industry, giving their experts instant credibility with industry publication editors. Champion leverages multiple authority markers in his bio: "author of Inbound Content, global head of search authority and product awareness at HubSpot, Adjunct Professor for the University of New Hampshire, and educator for the remote work lifestyle" to establish expertise across different publication audiences.
Key takeaway: Combine your company's brand authority with personal expertise credentials (books, academic roles, speaking) to gain acceptance at premium industry publications and reach highly targeted professional audiences.
3. Medium partnership and cross-platform syndication
The strategy: Digital marketer Anna Crowe expanded her reach by syndicating blog content from Search Engine Journal to Medium and LinkedIn Pulse. Rather than duplicating posts, she added fresh context and tailored each version to the platform’s tone and audience.
Why it works: Crowe’s experiment led to a 34% increase in pageviews, thanks in part to Medium’s topic-based discovery engine and LinkedIn’s professional network. By enhancing each syndicated post with new insights, she made the content valuable even for readers familiar with the original.
Key takeaway: Syndication isn’t about copying and pasting; rather, it’s about curation. Like Anna Crowe, adapt your content to each platform’s audience expectations to get the best possible results.
4. Podcast-to-blog content repurposing
The strategy: Author Media transforms podcast episodes into SEO-optimized blog posts through the work of a dedicated “blogifier.” Rather than relying on raw AI transcripts, she restructures each episode into a polished, reader-friendly article that aligns with search engine best practices.
Why it works: Google doesn’t prioritize podcast audio or plain transcripts in search rankings. Author Media’s approach—editing for clarity, structure, and keyword relevance—ensures their blog posts are discoverable and shareable. This method also caters to different learning styles and time constraints, making the content more accessible and engaging.
Key takeaway: Don’t stop at transcription. Like Author Media, invest in thoughtful human editing to reshape conversational content into compelling, search-optimized blog posts that can please readers as well as the algorithm.
5. Information databases as syndication opportunities
The strategy: Newstex works with numerous syndicated content distributors to help authoritative content publishers reach key audiences, including well-known brands like LexisNexis, Moody's NewsEdge.com, ProQuest, Refinitiv, Thomson Reuters WestLaw, DiveMarketplace, SyndiGate, and more. Law firms and legal publishers syndicate their content through intermediary services to reach professional databases.
Why it works: Information databases cater to a wide range of professionals. Syndicating with Newstex allows creators to access these platforms while also offering monetization opportunities.
Key takeaway: Information databases can be a hassle-free way to reach a wider audience. For example, The National Law Review’s partnership with Newstex helped them achieve a 564% growth in impressions and a 42% growth in total revenue. If you’re looking to get your content into information databases, you can apply to join our publisher network here.
6. Social media platform syndication
The strategy: Recipe publisher Tasty built its brand on short, visually engaging videos that start immediately, require no sound, and use captions to guide viewers through each step. But they didn’t stop there. In 2024, Tasty began syndicating content on WhatsApp—an unconventional move that paid off. By converting video recipes into text-and-photo-based posts, they attracted over 1 million followers on the platform.
Why it works: Tasty’s content is designed for mobile-first consumption—most videos are under two minutes and optimized for silent viewing. Their WhatsApp strategy, in particular, has unlocked global reach: 97% of their WhatsApp followers are outside the U.S., prompting the team to adapt content with metric measurements and culturally relevant tweaks.
Key takeaway: Think beyond traditional platforms. Like Tasty, create a flexible content core—then tailor it for each channel’s format and audience. Whether it’s vertical videos for TikTok or text-based posts for WhatsApp, syndication succeeds when it meets users where they are.
Getting started with content syndication
The most successful syndication strategies share three common elements:
- Audience alignment: Choose platforms that are already popular with your target audience. For example, research shows that 78% of B2B content marketers use email newsletters for content syndication, making it one of the most popular distribution channels.
- Content adaptation: Modify your content to fit each platform's format, audience expectations, and technical requirements. Don't treat content syndication as a one-size-fits-all process. Instead, tweak your existing content based on your syndication partner's audience.
- Performance tracking: Monitor metrics like traffic, engagement, and lead generation to identify your most effective syndication channels and then tailor your syndication efforts accordingly.
Best practices for implementation
Start small by selecting one or two syndication channels that align closely with your current content strategy. Make sure syndicated posts always link back to your website. As you gain experience and see results, you can expand to additional platforms and partnerships. Remember, content syndication isn't about robotically broadcasting the same message everywhere. It's about strategically placing your valuable content where it can have the greatest impact on your target audience.
About the author,
José Mauricio Duque
