

José Mauricio Duque
Content strategist and blogger
José Mauricio Duque, based in Barranquilla, Colombia, is Brand Manager at Newstex. He has built digital content and marketing programs across digital education, design, the startup ecosystem, and government, including Colombia's Ministry of Information Technologies and Startup Grind. He holds a Bachelor's in Business Administration and a Master's in Educational Technologies.
Internet evolution: From passive browsing to active engagement
The other day, I stumbled upon a pop culture relic entitled “The Kids’ Guide to the Internet.” Produced in 1997, the video follows Peter and Dasha Jamison as they introduce their friends Andrew and Lisa to the joys of cyberspace. The sites they visit are static affairs filled with low-resolution images and text in Times New Roman. They’re relentlessly utilitarian and often devoid of interactivity (though Peter does send an email to President Clinton at one point!). Fast forward almost 30 years later, and the Internet looks very different. And it’s not just a matter of aesthetics, either. The modern Internet is a far more collaborative place where engagement and interactivity reign supreme.

José Mauricio Duque
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September 3, 2024

From obsolete to trendy: The business of vintage technology
A few months ago, I wrote about the endless cycle of technological disruption. But something that often gets overlooked is that disrupted technologies don’t always fade away. On the contrary, they can often have unexpected afterlives. In this post, I’ll be looking at products that have proven to be surprisingly popular despite the fact that they were once considered obsolete.

José Mauricio Duque
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August 26, 2024

Maximizing content impact through strategic research practices
Research is one of the most important parts of the writing process. Readers are looking for authoritative, people-first content, and incorporating thorough research into your content can help you meet that need. We’ve written a lot about research over the years, so we thought it could be helpful if we consolidated these insights into a single place for ease of reference.

José Mauricio Duque
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August 23, 2024

How to use content research to make your content stand out
Content research is a vital part of creating high-quality, people-first content. This differs from the kind of specialist research my colleague Jason has written about. Content research is concerned with the bigger picture. In other words, it’s the process of coming up with topics to write about in the first place. But it goes beyond simple brainstorming. You’re also trying to choose the best approach for your audience.

José Mauricio Duque
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August 20, 2024

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Teaching machines to create: The hidden hazards of AI training
Some of the biggest record labels in the world made headlines recently when they filed a lawsuit against two companies which provide music-related AI tools. They allege that Suno, Inc. and Udio AI committed copyright infringement by using the labels’ songs to train their AIs, even if those AIs are used to generate original material. But the training of AIs has long been an ethical minefield, and in this post, we’ll explore why this can be such a fraught topic.

José Mauricio Duque
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August 2, 2024

How to use Facebook brand assets in your content without getting in trouble
For many content creators, Facebook is an invaluable tool in their marketing arsenal. Consequently, there’s a good chance they’ll need to use Facebook’s brand assets at some point. This post will provide some tips on how to use them properly.

José Mauricio Duque
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July 2, 2024

Transparency is the key to building trust with AI-generated content
The other day, a colleague of mine was telling me about a conversation he had with a friend who works in higher education. She lamented the fact that more and more of her students are turning to AI for help with their assignments. Unfortunately, their use is often highly problematic. Sometimes, they’re simply too trusting, resulting in work that’s riddled with misinformation. But in other cases, they’re passing AI-generated content off as their own material. It doesn’t help that the world of AI is a lot like the Wild West at the moment. In a world where formal restrictions are few and far between, it’s up to individual creators to ensure that they’re using AI in an ethical manner.

José Mauricio Duque
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June 18, 2024

Best AI tools for bloggers in 2025
Just a few years ago, AI was the stuff of science fiction for most of us. Now, it’s an indispensable part of a blogger's toolkit. No matter what kind of assistance you need, there's an AI tool that can help.

José Mauricio Duque
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June 10, 2024

The interplay of algorithms and creativity: examining the evolution of Let's Plays and beauty blogs
In my recent post about algorithms, I noted how they’ve helped create new genres of content, from the Let’s Play videos that turn gaming into a spectator sport to the beauty blogs that transform makeup enthusiasts into trendsetters. In this blog post, I’ll delve into the evolution of these genres and look at how they’ve redefined creativity and community in the digital age.

José Mauricio Duque
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May 23, 2024
