The agents are real but the hype is not

Stop stuffing keywords and start speaking naturally. Natural language and direct Q&A formatting help AI systems understand and surface your content while making it more useful for human readers at the same time.

As AI makes creating convincing fakes easier than ever, democracy faces a crisis of truth that threatens informed citizenship. Politico's Bots and Ballots series explores how this technology is already reshaping the political landscape.

Your #1 Google ranking means nothing if 77% of your audience is searching with ChatGPT instead. Here's how to monitor whether AI systems are actually finding and citing your content—and what to do when they're not.

Generative AI is all the rage, but while it's a powerful tool, it takes care to get the best results.

AI systems have already formed opinions about your content quality during training. Here's how to build the kind of authority that gets your blog consistently cited by ChatGPT, Perplexity, and other AI assistants.

As generative AI becomes woven into our daily workflows, the question isn't whether to use it, but how to navigate the ethical minefield of data consent, environmental impact, and creative authenticity.

South Korean game developer Krafton promised ethical AI in their life simulator inZOI, but players discovered their AI tools were built on controversially-trained models. The backlash offers crucial lessons for any creator considering generative AI implementation.

The Washington Post's custom AI tools are showing how artificial intelligence can enhance rather than replace journalism, from analyzing hundreds of campaign ads in minutes to automatically optimizing headlines for maximum reader engagement.

As AI-generated content floods the internet, spotting the telltale signs of "slop" has become an essential digital literacy skill. From overused em-dashes to hollow platitudes, here's how you can tell if the content you're reading was crafted by a machine instead of a human.