Newstex publishers' stories: Amelia Tomasicchio from The Cryptonomist

Background 

What motivated you to start working in the publishing industry? 

My journey into publishing began in 2015 with a passion for both communication and emerging technologies. When I first discovered Bitcoin and blockchain technology, I realized that these innovations had the potential to transform entire industries yet very few people truly understood them. 

I saw an opportunity to bridge that gap through journalism. My goal was never simply to report news but to make complex topics accessible, reliable, and engaging for a broader audience. Publishing became a way to contribute to the growth of an industry that I believed would have a lasting impact on society. 

What continues to motivate me today is the opportunity to help readers make sense of a rapidly changing world and provide them with information they can trust. 

Could you share with us what you consider to be the most rewarding moment in your career so far? 

One of the most rewarding aspects of my career has been watching The Cryptonomist evolve from a small independent project into an internationally recognized publication with readers, partners, and contributors from around the world. 

However, if I had to identify a specific moment, it would be realizing that our work was helping shape conversations within the blockchain and cryptocurrency industry. Seeing our articles cited, shared, and discussed by professionals, investors, companies, and institutions confirmed that we were creating real value for the ecosystem. 

For any publisher, there is no greater reward than knowing that your work informs, educates, and influences meaningful discussions. 

Who is your target reader, and has your ideal audience changed since you first launched? 

When we launched, our primary audience consisted of early crypto adopters, blockchain enthusiasts, and technology-focused readers who were already familiar with the industry. 

Over time, that audience has expanded significantly. Today, our readers include investors, entrepreneurs, corporate executives, policymakers, developers, and individuals who are simply curious about digital assets and emerging technologies.

While the audience has become broader, our mission remains the same: To provide accurate, accessible, and insightful coverage that serves both experienced professionals and newcomers entering the space. 

Challenges

How do you decide which topics are truly worth covering and which ones are better left to someone else? 

We focus on topics that provide genuine value to our readers. In an industry that moves as quickly as crypto and blockchain, not every announcement deserves attention. 

When evaluating a story, we ask a few key questions: Does it have a meaningful impact on the market, technology, regulation, or adoption of digital assets? Will our readers learn something useful? Does it contribute to a broader trend that deserves analysis? 

Our objective is not to publish the highest volume of content, but to prioritize relevance, accuracy, and context. Sometimes the most important editorial decision is deciding what not to cover. 

What are the biggest challenges you believe the publishing industry is facing right now? 

The publishing industry is facing a combination of technological, economic, and trust-related challenges. 

The abundance of content available online has made audience attention more difficult to earn than ever before. At the same time, publishers must navigate changing search algorithms, evolving social media platforms, and increasing competition for advertising revenue. 

Another major challenge is maintaining trust. Readers are exposed to an enormous amount of information every day, and distinguishing credible journalism from misinformation is becoming increasingly difficult. 

I believe the publishers that will succeed are those that focus on quality, transparency, and long-term relationships with their audiences rather than short-term traffic gains. 

How has artificial intelligence changed the way you work, and do you see it more as a threat to the industry or as an opportunity?

Artificial intelligence has already transformed many aspects of publishing. It helps streamline research, data analysis, workflow management, content optimization, and various operational processes. 

I view AI primarily as an opportunity rather than a threat. Like any technological innovation, its impact depends on how it is used. AI can significantly improve efficiency and allow journalists and editors to spend more time on analysis, investigation, and strategic thinking. 

However, AI cannot replace editorial judgment, critical thinking, domain expertise, or the human ability to understand context and nuance. Readers ultimately trust people, not algorithms. 

The future of publishing will likely belong to organizations that successfully combine human expertise with AI-powered tools. 

Choosing syndication

What was it that led you to decide to partner with Newstex, and what value has that relationship brought to your publication? 

Our decision to partner with Newstex was driven by a shared understanding of the value of high-quality content and the importance of expanding its reach through legitimate licensing and distribution channels. 

As publishers, we invest significant resources into creating original content. Working with Newstex allows us to extend the visibility of that content while ensuring that it is distributed professionally and responsibly. 

The partnership has helped us reach new audiences, increase the value generated by our editorial work, and strengthen our overall content distribution strategy. In an increasingly competitive media environment, content syndication can be an effective way to maximize the impact of quality journalism while maintaining editorial integrity.

An expert in digital marketing, Amelia Tomasicchio began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously a contributor for several international crypto-related magazines and CMO at Eidoo, she is now the co-founder of The Cryptonomist. 

She has been a marketing teacher at Digital Coach in Milan and published a book about NFTs for the Italian publishing house Mondadori. She is also helping artists and companies to enter the sector. More recently she founded Econique.art, a magazine about art investments and markets.

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