In November 1919, Walter Lippmann published an article in The Atlantic entitled “The Basic Problem of Democracy.” Despite the passage of time, it feels eerily prescient.
Can people find your publication? Chances are the answer is no. It can be expensive and time-consuming to optimize your content for search engines, but your content matters. People who need it should be able to find it without having to click through thirty pages of search results. Content syndication provides a solution to that problem.
For online content publishers, content syndication is a great way to expand your reach, build your reputation, and possibly make money. Sounds great, right? It is, but there are different types of content syndication to consider. Before you decide to syndicate the content you’ve worked hard to create, you need to understand the available syndication models and how they can benefit you.