Making a content marketing plan: How to create a content matrix

The other day I stumbled upon an interview that POLITICO did with Fr. Paolo Benanti, a Franciscan friar who advises Pope Francis on matters related to artificial intelligence. Until I read that article, I had no idea that the Vatican was paying such close attention to AI. But I’m glad they do because they can offer a unique and valuable perspective that’s often overlooked. Benanti’s core argument is that we need to have “human-centric” AI that operates within carefully prescribed limits. As he told POLITICO, “[s]ome people treat AIs like idols, like oracles, like demigods. The risk is that they delegate critical thinking and decisional power to these machines.”

If you're looking to grow your audience and demonstrate thought leadership in your field, B2B content syndication may help you achieve those goals.

Last week we talked about how Google assesses content based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). Today, we’re going to dive a bit deeper into the subject of authoritative content and how you can craft the kind of helpful, reliable, people-first content that will make you stand out from the crowd.

The other day, a colleague told me about a YouTuber called WilliamSRD who recently informed his audience that he was in a predicament. He’d recently uploaded a video about a VR game called Wraith: The Oblivion - Afterlife, and while it was well received by his viewers, YouTube unexpectedly decided to slap it with the ‘age restricted’ label. Their rationale for doing so wasn’t entirely clear. The video wasn’t graphic or offensive, but the game’s setting did have some very dark themes. This put the creator in a bind. If he left the video unaltered it would likely be doomed to languish in the backwater of YouTube–the algorithm doesn’t like age-restricted content, after all. But if he went ahead and scrubbed anything remotely controversial, he’d arguably be disrespecting the source material. It would be like doing a video about Jurassic Park without mentioning any dinosaur attacks.

Whether you're a brand-new creator or a seasoned professional, content marketing analytics can help you figure out what is (or is not) working.

There is a significant opportunity for Authoritative Content publishers to repurpose their content and give it more exposure using Pinterest.

What do you do with all of the old content in your site archives? Does it just sit there languishing? Does it attract spam comments faster than you can delete them?

Hashtags are an important part of content discovery, so it makes sense that they're equally important for content promotion. In simplest terms, a tweet that is published and shared using a targeted hashtag has one additional way for people to find it than the same tweet without the hashtag.

Is your content shareworthy? That's a term I use in Content Marketing for Dummies to describe content that is so useful, meaningful, and interesting to a target audience that they want to talk about it and share it with their own audiences.