Making a content marketing plan: How to create a content matrix

Are you getting the most from your content? Chances are good that you're missing opportunities that can help you get more exposure for your content and get closer to reaching your direct and indirect content publishing goals.

Content publishers face competition from a wide variety of sources, including content marketing agencies which publish content for brands and companies around the world.

Content sharing is a critical component of any online publisher's marketing plan, and new research from ShareThis identifies consumer sharing trends that dominated during the second quarter of 2014.

Creating shareable content is a great way for creators to expand their content's reach.

Blogging can sometimes be an exercise in frustration. You spend hours researching and writing a post, hit Publish, and then…crickets. Over 70 million blog posts are published every month. This means that creating quality content isn't the only thing that bloggers need in order to get readers. You are competing with thousands of other blogs. Luckily, there are ways to make sure the right people are seeing your content.

Visual content is so popular today with photos, slideshows, videos, animated GIFs, and even data visualizations taking center stage on many websites and blogs.

Pinterest is the second biggest driver of social media referral traffic to websites (behind Facebook), but it's still relatively untapped for Authoritative Content promotion.