Authoritative Content

Newstex Blog

May 18, 2024
How to use trademark symbols for content publishers
May 18, 2024

The other day, a friend was telling me about the new Lego kit he purchased. According to their website, the Hogwarts™ Castle Owlery is “the best kids’ toy to recreate the scene at the Owlery where Harry Potter™ invites Cho Chang™ to the Yule Ball, and more.” You probably noticed the three ™ symbols after the various proper names. With its cousin ®, it’s a ubiquitous part of our lives. But these symbols aren’t just ornaments, and there are rules governing their use. Think of this post as a field guide to these little heralds of intellectual property. 

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May 14, 2024
Art in the age of brand safety: creators' struggle for authenticity
May 14, 2024

The other day, a colleague told me about a YouTuber called WilliamSRD who recently informed his audience that he was in a predicament. He’d recently uploaded a video about a VR game called Wraith: The Oblivion - Afterlife, and while it was well received by his viewers, YouTube unexpectedly decided to slap it with the ‘age restricted’ label. Their rationale for doing so wasn’t entirely clear. The video wasn’t graphic or offensive, but the game’s setting did have some very dark themes. This put the creator in a bind. If he left the video unaltered it would likely be doomed to languish in the backwater of YouTube–the algorithm doesn’t like age-restricted content, after all. But if he went ahead and scrubbed anything remotely controversial, he’d arguably be disrespecting the source material. It would be like doing a video about Jurassic Park without mentioning any dinosaur attacks.

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May 2, 2024
How YouTube killed MTV: Embracing technological disruption
May 02, 2024

Around 1589, an English clergyman named William Lee asked Queen Elizabeth I for a patent. He’d invented a machine that could knit stockings, and he was eager to have the royal seal of approval. But when she saw Lee’s device, the Monarch is said to have replied “thou aimest high, Master Lee. Consider thou what this invention could do to my poor subjects. It would assuredly bring to them ruin by depriving them of employment, thus making them beggars.”

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May 2, 2024
Interview with Ben Aris of bne Intellinews
May 02, 2024

An interview with Ben Aris of bne Intellinews.

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April 25, 2024
5 steps to verify social media source accuracy for publishers
Apr 25, 2024

While social media can foster connectivity and creativity, it can also be a powerful vector for the spread of false information. In a 2005 survey by the Pew Research Group, only 5% of adults reported using at least one social media platform. By 2021, that number had grown to 72%.

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AUTHORITATIVE CONTENT

Newstex Blog

May 2, 2024
Content marketing
The Newstex Team

How YouTube killed MTV: Embracing technological disruption

May 2, 2024
Publisher interviews
The Newstex Team

Interview with Ben Aris of bne Intellinews

March 25, 2024
Content marketing
José M. Duque

Content syndication platforms in 2024

March 12, 2024
Content marketing
José M. Duque

The plagiarism pandemic: safeguarding intellectual property online

March 7, 2024
Content marketing
José M. Duque

Balancing AI and human values: the Vatican's call for ethical AI

February 28, 2024
Content marketing
Jason Loch

The myth of never working a day: finding balance as a creator

February 15, 2024
Content marketing
Jason Loch

Pick a path and stick to it

January 31, 2024
Content marketing
Jason Loch

Everybody wants to cancel somebody

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