In our last post, we talked about how content quality is more important than ever. Search engines such as Google want high-quality content, and authoritativeness is one of the factors they consider when evaluating material. But what does it mean for content to be authoritative, and why is that relevant?
Researchers, businesspeople, academics, and professionals use platforms such as LexisNexis and Thomson Reuters Westlaw to find reliable information to inform their work. They are looking for newsworthy information, professional commentary, and independent insights. They need authoritative content that covers in-demand topics.
For online content publishers, content syndication is a great way to expand your reach, build your reputation, and possibly make money. Sounds great, right? It is, but there are different types of content syndication to consider. Before you decide to syndicate the content you’ve worked hard to create, you need to understand the available syndication models and how they can benefit you.
Timing, market conditions, frequency, and length---these are just four of the things that affect content revenue, which Newstex president Larry Schwartz and Jonathan Hoy, director of licensing and copyrights for the American Bar Association Publishing, shared at the recent SIPA conference.
For the eighth year in a row, Newstex has been named to the EContent 100 Companies that Matter Most in the Digital Content Industry list.
Google is gearing up for the release of Penguin 2.0, which will put link analysis in the spotlight and revive the almighty Google PageRank.
The Securities and Exchange Commission (SEC) issued a report this week that clarifies how companies can use social media sites to announce material, nonpublic information.
Google Reader will be retired on July 1, 2013 according to a blog post that was published on the Official Google Blog this week.
For months, people have been speculating about what would happen to Feedburner as Google continued to demonstrate it's lack of intention to continue supporting the service.
The Knight News Challenge is a contest that recognizes the next generation of news entrepreneurs, and the winners announced this week include startups trying to develop video, mobile, and crowdsourced solutions, leveraging existing technology and networks, to filter through the huge amount of news and content people are exposed to each day.
Ed Keating has left his role as Vice President Content Division for the Software & Information Industry Association (SIIA) to become the Chief Content Office (CCO) for BLR (Business & Legal Resources), a leading information resource provider.
The world of online video has come a long way in the last couple of years. Google's YouTube might still be the page views leader when it comes to online video viewing, but sites like Hulu, iTunes, and Netflix have embraced a different business model that YouTube is finally trying to catch up with.