Blog Posts: Content marketing

Newstex Blog

March 17, 2023
How to use authenticity to lend originality to your content

Over the past few weeks, we’ve been talking about the importance of originality and how it’s absolutely essential if you want your content to be noticed. Authenticity is a key ingredient of original content. But what, exactly, is authenticity and why does it matter?

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March 9, 2023
Newstex publishers who use research to create original content

Over the past few weeks, we’ve talked a lot about the importance of creating high-quality content. Today, we’re going to look at some publications from Newstex’s roster of authoritative content and how they use research to create material that’s helpful, reliable, and meant for people rather than algorithms. To recap, SEO in 2023 requires more than just stuffing keywords into articles. Content quality is more important than ever. 

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March 3, 2023
How to use research to make your content stand out

We’ve been talking a lot about SEO over the past few weeks, and for good reason. It’s a vital tool in your arsenal as a content creator, and mastery of it can mean the difference between an audience of 50 and an audience of 50,000. And mastering SEO means producing high-quality content. While there are several factors that can determine quality, crafting ‘people-first’ content is going to help put you at the top of the list. But what, exactly, does this mean?

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February 23, 2023
Authoritative content: creating helpful, reliable people-first content

Last week we talked about how Google assesses content based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). Today, we’re going to dive a bit deeper into the subject of authoritative content and how you can craft the kind of helpful, reliable, people-first content that will make you stand out from the crowd.

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February 8, 2023
SEO success tips for 2023: the year of AI

Succeeding as a content creator requires more than just mastering the minutiae of style and mechanics. You also need to know how to write for the web, and search-engine optimization (SEO) is a huge part of that. Ignoring SEO will make it a lot harder for you to grow your audience. Now you may think that SEO is an impediment to good writing. After all, we’ve all seen articles that are overstuffed with keywords and look clunkier than a hippo on roller skates. Luckily, AI is making SEO easier than ever.

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February 2, 2023
Content arbitrage: a strategy for audience engagement

In last week’s post, we talked about the importance of making sure your content is reaching the right audience. But identifying your audience isn’t enough. You also need to make sure that your content is engaging. Think of it this way: you want to give your readers material that’s as meaningful and useful to them as possible. One of the best ways to do this is through content arbitrage.

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January 24, 2023
Is your content reaching the right audience?

When starting an online publication, it can be tempting to assume that, if you write it, they will come. Unfortunately, that’s not always the case. You can write the most brilliant content imaginable, but it won’t reach its full potential if nobody sees it. But this isn’t just a matter of getting your content in front of people. You also want to make sure you’re reaching the right people. In this post, we’ll look at some of the ways you can make sure your content is being seen by the people who need it most.

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January 19, 2023
When will newspapers become extinct?

In November 1919, Walter Lippmann published an article in The Atlantic entitled “The Basic Problem of Democracy.” Despite the passage of time, it feels eerily prescient.

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November 22, 2022
Guide to content syndication: how to use content syndication to reach your goals

For online content publishers, content syndication is a great way to expand your reach, build your reputation, and possibly make money. Sounds great, right? It is, but there are different types of content syndication to consider. Before you decide to syndicate the content you’ve worked hard to create, you need to understand the available syndication models and how they can benefit you.

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August 10, 2022
Why publish your content on information databases

Information databases are strong options for writers who wish to connect with a corporate audience in particular. The corporate audience is an especially engaged group of readers that actively utilizes content in their daily work. If your content is informative and well-written, you should consider publishing it on an information database in order to reach these readers.

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August 10, 2022
3 ways to make your content more shareable

Online content is at its best when it’s shareable. It allows widespread access across platforms and ultimately increases the content’s reach. Most writers create their content with a certain audience in mind. While catering to a specific audience is okay, producing shareable content can help you reach new readers.

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July 22, 2022
How to increase blog views in 2022

Every business owner who has ever written a blog knows the frustration of trying to gain more readers. However, in reality it takes time and effort to build an audience.

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