Blog Posts by Jason Loch

Newstex Blog

January 28, 2026
The 130-year-old origins of modern clickbait

Long before “you won’t believe what happened next,” yellow journalists were perfecting the art of outrage. The same forces still shape today’s media but with faster, louder, and with higher stakes.

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January 23, 2026
Why you should care about primary sources

Primary sources can transform forgettable content into authoritative, standout work. Drawing on experience as a historian, this post shows where to find them, how to use them critically, and why relying on secondary sources alone can lead to misinformation.

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January 16, 2026
Media oligarchs are nothing new

From Hearst’s yellow journalism to Musk’s algorithmic megaphone, elite ownership has long shaped what the public sees. The difference today is scale, reach, and the quiet power of infrastructure.

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December 23, 2025
What publishers need to know about Trump's latest AI executive order

President Trump's sweeping AI executive order could wipe out state-level regulations before federal standards take their place, leaving publishers in a regulatory no-man's-land.

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August 6, 2025
How to spot AI generated content and avoid writing slop

As AI-generated content floods the internet, spotting the telltale signs of "slop" has become an essential digital literacy skill. From overused em-dashes to hollow platitudes, here's how you can tell if the content you're reading was crafted by a machine instead of a human.

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April 28, 2025
How to create a successful online persona

Building successful online personas requires several key elements working in harmony. First, finding your unique voice and perspective helps differentiate your content in crowded digital spaces. Second, maintaining consistency in subject matter and posting cadence builds audience expectations and trust. Third, engaging genuinely with your audience transforms passive followers into an active community. Fourth, setting clear professional boundaries protects your reputation while allowing authentic connection. Finally, treating self-promotion as a tool for sharing valuable expertise rather than mere bragging helps overcome the psychological barriers many content creators face. This article demonstrates how these principles can develop organically into a powerful digital presence that remains true to your authentic self.

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April 17, 2025
AI deep research agents struggle with nuanced academic subjects despite bold claims

AI tools such as ChatGPT, Perplexity, and Gemini now have deep research features. Their developers have made bold claims about their capabilities, so we decided to see how they would handle questions about highly specialized topics.

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January 27, 2025
The evolution of privacy rights: From property to digital protection

The right to privacy has come along way. What began as a way to protect property now seeks to safeguard a person's right to live life on their own terms. But in the digital age, securing these rights isn't always easy or straightforward.

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December 10, 2024
Why mainstream blogging advice doesn’t always work—and what to do instead

A lot of advice for new bloggers is aimed at commercially minded creators, but when it comes to blogging advice, one size doesn't fit all.

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October 28, 2024
Scrivener: The ultimate writing software for boosting productivity

Scrivener isn't just for fiction writers. On the contrary, it can help with almost any writing project.

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February 28, 2024
When content creation becomes work: Navigating creator burnout

I recently stumbled upon a video about all the YouTubers who are either quitting the platform entirely, taking an extended hiatus, or pivoting to different types of content. This includes creators like Tom Scott, Matthew Patrick (aka MatPat) of The Game Theorists, and Jordan Maron of Captain Sparklez. While they straddle many different niches, they’ve all been wildly successful–many of them have subscriber counts in the millions. But they’ve ultimately decided that it’s time to move on. But what caught my attention was the fact that many of them said they simply didn’t enjoy the act of creating content like they used to. Or in the words of MatPat, “I miss the days where I could just sit down on the couch with her and play video games and it's not for content, or I'm playing a game and I'm not thinking about what theories are gonna come out of that. I miss it.” This hints at an unpalatable truth of life as a creator: no matter how much you enjoy making your content, that doesn’t mean you’ll live happily ever after. 

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February 15, 2024
Brand consistency vs. FOMO: A specialist creator's perspective

Last month, I talked about how I came up with my personal brand as a specialist blogger. Today, I’ll be talking about what it’s like to live with that decision. Identifying your brand is only the first step in the process. You need to sustain your brand on a day-to-day basis. This can be challenging when we’re constantly bombarded with unfiltered content, from eccentric relatives ranting about fringe political theories to celebrities who seem determined to prove that they have more money than sense. But if you’re looking to make a name for yourself as an authoritative content creator, you’d be well advised to resist the urge to share whatever crosses your mind and stick to the brand you’ve chosen for yourself.

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