Newstex Blog
Last week we talked about how Google assesses content based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). Today, we’re going to dive a bit deeper into the subject of authoritative content and how you can craft the kind of helpful, reliable, people-first content that will make you stand out from the crowd.
In our last post, we talked about how content quality is more important than ever. Search engines such as Google want high-quality content, and authoritativeness is one of the factors they consider when evaluating material. But what does it mean for content to be authoritative, and why is that relevant?
Succeeding as a content creator requires more than just mastering the minutiae of style and mechanics. You also need to know how to write for the web, and search-engine optimization (SEO) is a huge part of that. Ignoring SEO will make it a lot harder for you to grow your audience. Now you may think that SEO is an impediment to good writing. After all, we’ve all seen articles that are overstuffed with keywords and look clunkier than a hippo on roller skates. Luckily, AI is making SEO easier than ever.
In last week’s post, we talked about the importance of making sure your content is reaching the right audience. But identifying your audience isn’t enough. You also need to make sure that your content is engaging. Think of it this way: you want to give your readers material that’s as meaningful and useful to them as possible. One of the best ways to do this is through content arbitrage.
When starting an online publication, it can be tempting to assume that, if you write it, they will come. Unfortunately, that’s not always the case. You can write the most brilliant content imaginable, but it won’t reach its full potential if nobody sees it. But this isn’t just a matter of getting your content in front of people. You also want to make sure you’re reaching the right people. In this post, we’ll look at some of the ways you can make sure your content is being seen by the people who need it most.
In November 1919, Walter Lippmann published an article in The Atlantic entitled “The Basic Problem of Democracy.” Despite the passage of time, it feels eerily prescient.
An interview with David Belle of Macrodesiac.
About the author,
José Mauricio Duque
