Table of Contents
Businesses, individuals, bloggers, vloggers, and publishers who are trying to build their online presence and brands can benefit immensely from social media marketing, but it can be overwhelming and intimidating to venture into the social web for promotional purposes.30-Minute Social Media Marketing by Susan Gunelius was written to help alleviate that sense of unease by showing readers that they can achieve social media marketing success with as few as 30 minutes per day devoted to it. The book focuses on using social media marketing for long-term, sustainable brand (and business) growth.As Dan Schawbel, the #1 international bestselling author of Me 2.0 says in his foreword of 30-Minute Social Media Marketing:
"It’s easy to tell a company to make time for updating their social networks with fresh content and insights every single day, yet most find it overwhelming at the beginning. This is especially true since companies are bombarded with so many different social technologies these days, including blogging, microblogging, social networking, social bookmarking, video and audio podcasting, eBooks, and more. Susan Gunelius has taken this common frustration and developed an easy, thoughtful, and strategic manual for your social media marketing success plan. Avoid reading this social media marketing guide at your own peril!"
30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:
- Blogging and microblogging
- Social networking and bookmarking
- Audio and video
- E-books and webinars
- Direct and indirect marketing
- Brand and relationship building
- Word-of-mouth marketing
- Expanding your reach and establishing your position
- Integrating with traditional marketing
- Evaluating results
When you're done reading this book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans for your online content or business--all in just 30 minutes a day.30-Minute Social Media Marketing was published by McGraw-Hill in October 2010 and is now available from all online and offline book sellers. You can even follow the link to read a free bonus chapter that is not in the book which provides a 30-Day Social Media Marketing Jumpstart Plan.