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This fascinating Newsweek article shows through the exampleof the rise of “podcasting” how technology elite bloggers created buzz around anew topic way before traditional media. Here’s interesting “proof” of the powerof new sources of information such as blogs and commentary.

The Alpha Bloggers
'A-Listers': Meet the feisty elite of super-bloggers whoset the tech agenda. They show how power can shift in the age of the Internet.(Newsweek via MSNBC)