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What topics were discussed in online content the most during 2012? How did the news, media, and brand marketing affect the content industry over the past 12 months?The team at Sparksheet put together an infographic that answers those questions and more, which you can see below. According to the infographic, the year in content for 2012 was dominated by five topics and types of content.
Content Themes that Dominated in 2012
- Data: Big data, infographics, data from our Facebook activities, and so on were all hot topics in 2012.
- Sponsorships: Events sponsored by brands drove significant buzz and dominated content throughout 2012, including content about the 2012 Summer Olympic Games sponsors, the Red Bull space jump, and the Euro Cup sponsors.
- Books: Content in 2012 focused on books in a variety of ways. From the hottest titles to tablet devices for reading books (like the iPad Mini) and legal disputes between Google, authors, publishers, and more, books were hot topics during the past 12 months.
- False idols: According to the infographic, the term "false idols" refers to any person, entity, or thing that lacks authenticity or honesty. In 2012, the number one false idol was a disappointing Facebook IPO.
- Meme: Led by Gangnam, memes became mainstream in 2012. The days when Sad Keanu and Strutting Leo were enjoyed by a few have been eclipsed by the virality of Call Me Maybe and Kony.
The data for the infographic was compiled from Google Trends and focuses on search volume and search results throughout the first 11 months of 2012. These are themes and topics that people wanted to find content about and publishers who provided this type of content reaped the rewards.
Thinking Ahead to Content Publishing in 2013
Are you delivering the type of content your audience wants? While chasing fads is a losing battle when it comes to long-term, sustainable growth of an audience, recognizing and adapting to an audience's changing preferences and capitalizing on those trends is very important. It's easy for content publishers to get stuck in a rut and continually churn out the same type of content. However, audiences do change. Make sure they don't change and leave you and your content behind.Make 2013 the year of content authority, authenticity, adaptability!Image: Billy Alexander