Every business owner who has ever written a blog knows the frustration of trying to gain more readers. Frankly, we would all like it if readers would magically come to us without any effort. However, in reality it takes time and effort to build an audience.
It can be hard to stick with the process of cultivating an audience long enough. But if you persevere, you will see how your blog can have a tremendous impact on your business by raising brand visibility.
In this article, we will talk about why increasing blog views is so important and how you can stand out from the millions of blogs that are already on the web.
Why you should increase your blog views
Over 4 billion people use the internet worldwide. Of those billions of people, 77% read blogs. This means there has never been a better time to include blogging as part of your content-marketing strategy.
The primary benefit of blogging is that it drives traffic to your website. Companies that have blogs get 55% more visitors to their websites than those who don’t. This traffic is largely a result of good Search Engine Optimization (SEO) techniques.
SEO helps your content rank higher on Google so that people can find you on the first page of their search results. You can optimize your content’s on-page SEO by including keywords, ensuring great readability, and having an appropriate word count. If your content is long and covers the subject matter in sufficient depth, there’s a greater likelihood it will rank higher on Google's search engine results.
When you increase blog views, you are able to position yourself as an authority in your field by providing educational and entertaining content that meets the needs of your visitors. They can research a solution on their own time and then engage with your business when they are ready to make a purchase.
An added benefit of establishing yourself as an expert in your space is that not only will you get more traffic, but you will also get the right type of traffic. This means that people who are truly interested in your product or services will keep on coming back to your website because they trust your information. And people will engage with your business if they trust your content.
Apart from landing subscriptions, authoritative content can also bring in other lucrative opportunities such as brand deals. Collaborations with other brands are a great way to monetize your blogging efforts and bolster your credibility.
How to increase blog views in a crowded space
Google has dominated the search engine market for years, maintaining an 85% market share as of January 2022. In April 2021 alone, Google had an estimated 3.5 billion unique visitors in the US alone.
If you want to increase blog views, one of the best things you can do is work on your website’s Google SEO so that you can rank high for keywords relating to your blog’s niche.
Leads that are generated through SEO marketing can also be of better quality, with a 14.6% close rate that’s greater than what you’d see with outbound methods (1.7% close rate) such as print advertising or direct mail.
A great example is that of Backlinko, a blog that increased its organic traffic by 652% in 7 days through the use of SEO. Brian Dean--Backlinko’s writer--was able to do that by including the right media content, using niche keywords, and writing benefit-driven headlines.
However, if you are in a space such as cryptocurrency where long-established websites with powerful SEO frequently take up the first page of Google results, it can be extremely difficult to stand out and get more clicks. This often means that ranking high on Google can at times be nearly impossible.
So, what can you do?
To increase blog views in difficult-to-rank and crowded niches, you can look at publishing channels beyond Google to make the most out of your content.
This is where existing information databases can be a great help. They help you manage and share your content with like-minded audiences (i.e., people who are truly interested in what you have to say).
Increase blog views via information databases
Information databases and content marketing are increasingly interwoven. They can be used in a wide range of fields, including law, government, and academia.
An information database is a subscription-based platform that allows users to search for content through queries. These databases offer collections of data that are stored in an information system or a computer in order to create and sustain information.
Take, for example, LexisNexis. Their database contains 139 billion public records from more than 10,000 sources. It also has a huge roster of news content.
Information databases are often used by professionals such as:
● Development professionals
● Law enforcement agencies
● Insurance companies
They use these databases because they provide convenient access to a wide range of industry-relevant content. This means professionals can find relevant and credible information much faster than they would on the open web using conventional search engines.
Information databases are also great for content creators who want to target a specific audience beyond Google. Being included in these distribution channels allows them to reach a wider audience while monetizing their work. It also allows them to join conversations around topics that they are passionate about.
Fortunately, there is more than one type of information database that you can take advantage of and it won’t cost you anything.
How to get your blog on information databases
Newstex is a platform that syndicates your content by partnering with popular information databases. As an established source of authoritative content, Newstex is trusted by leading news and information providers.
We focus on the following sectors:
● Business and law
● Science and technology
● News and politics
Having secured license and distribution agreements with more than 5,000 publications, Newstex helps bloggers and content creators access distribution partners such as:
● Cengage Learning
● Industry Dive
● Moody’s Analytics
● And many more!
Because these channels are targeted toward specific professional fields, you are able to reach a higher quality audience that is more likely to engage with your content and then your business.
Working with Newstex is completely free, which means more eyes on your content without forking over huge amounts of money. Because we work with your existing RSS feed you can grow your readership without having to do anything special.
To get started with Newstex, all you have to do is check whether your content relates to one of the industries we cover and then send it over. Newstex will then assess your content by considering a range of factors including posting frequency, writing quality, and average blog post length. If your content is a good fit for our clients, we will prepare it for syndication.
And that’s it!
Syndicating your content with Newstex takes no time at all. All you need to do to get started is click here!