Overview
This case study demonstrates how strategic content syndication can unlock new revenue streams and audience segments for established publishers. Following technical improvements to The National Law Review's website, Newstex allowed NLR to maintain its editorial focus while reaching beyond its traditional legal audience to capture valuable readership in the financial sector, particularly through the London Stock Exchange Group (LSEG).
About The National Law Review
The National Law Review (NLR) has been a pillar of trusted legal journalism for over 120 years. With its flagship platform natlawreview.com ranking among the top ten legal news websites in the United States and drawing over 1.5 million monthly visitors, the NLR delivers authoritative legal news, analysis, and insights to a loyal audience of attorneys, academics, and corporate professionals.
The challenge of scaling reach beyond organic channels
Prior to beginning a relationship with Newstex in 2021, the NLR had built a strong, respected brand and attracted consistent organic traffic. They sought to scale their distribution efficiently without sacrificing the editorial quality that defined their brand.
However, two key limitations hindered further expansion:
- Limited distribution — Content reach was primarily confined to their website, direct visitors and social media
- Restricted audience — NLR's articles weren’t readily available in professional research platforms frequented by legal and academic professionals
How technical and monetization improvements supported growth
In 2024, the NLR implemented backend monetization improvements to further optimize their syndication strategy. These enhancements complemented the distribution provided by Newstex, ensuring content was not only visible but also driving meaningful revenue within subscription-based platforms.
Why The National Law Review chose Newstex as a strategic partner
- Professional research audience with vetted, high-value readers
- Closed-platform distribution that preserves attribution and editorial control
- Retention of full content ownership and publishing rights
- Alignment with the rigorous standards of legal publishing
Measurable results from the partnership
The NLR is focused on the legal industry. But over the last year it has found a great audience with Newstex's client Refinitiv—an affiliate of the London Stock Exchange Group (LSEG).
Refinitiv is known for serving researchers in the financial industry. From 2023 to 2024, the NLR's earnings via Refinitiv increased by 65%.
The collaboration with Newstex and other marketing partners has enabled the NLR to amplify its reach and performance in key business areas:
- +564% increase in impressions
- +42% growth in total revenue (2025 vs. 2024)
These metrics reflect a winning combination of syndication strategy, technical optimization, and audience targeting.
What the publisher says
“We’ve found that Newstex has helped us reach high-value audiences, particularly as we’ve expanded into more finance-focused coverage. Syndication through their network—especially platforms like London Stock Exchange Group—has contributed to significant growth in visibility and earnings.”
— Gary Chodes, CEO, The National Law Review
What comes next for The National Law Review
As the NLR continues expanding its editorial focus and innovating in legal content delivery, Newstex remains a key partner. With a robust syndication system in place, the NLR is poised to lead a new era in digital legal publishing.
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About the author,
The Newstex Team
