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In addition to sponsoring the SIIA Previews event at the 2013 SIIA Digital Content and Media Summit in London this week, Newstex released a new free ebook at the conference.Secrets to Brand Building Success for Authoritative Content Publishers is the latest addition to the Newstex Authoritative Content free ebook series.
Take a Peak Inside the Ebook
The ebook reveals how online publishers can develop their Authoritative Content brands for maximum growth by taking three key brand building steps:
- Create the right Authoritative Content for their individual brands.
- Promote their Authoritative Content the right way.
- Amplify their Authoritative Content through the right strategic distribution channels.
Written by marketing expert and author of 10 marketing-related books, Susan Gunelius, the concepts introduced in the ebook are rooted in fundamental branding theory. From audience targeting and needs analyses to brand expansion and channel-specific promotion, Secrets to Brand Building Success for Authoritative Content Publishers covers everything online publishers of high quality content need to know to raise brand awareness, drive brand loyalty, and catalyze brand advocacy.In a press release, Newstex President Larry Schwartz explained, "Reliable, responsible, and reputable content creation is a keystone in an effective brand strategy. As we continue our expansion in Europe, Asia, and South America, we see an increasing number of publishers looking for best practices and benchmarks to to further the reach of their Authoritative Content beyond linguistic and national boundaries." The free ebook offers much of the help publishers need.The Secrets to Brand Building Success for Authoritative Content Publishers ebook is available for free download under a Creative Commons - Attribution license. That means you're free to share and distribute it with your own audiences whom you think could benefit from it.Just click on the preceding link to download the ebook now and start learning how to amplify your Authoritative Content brand and reach your goals.