Top 12 topics content distributors are looking for from online publishers

Professionals are looking for the type of authoritative content you publish every day and you can make it easy for them to find it by syndicating your content through Newstex.

Why content distributors want content on specific topics

Researchers, businesspeople, academics, and professionals use platforms such as LexisNexis and Thomson Reuters Westlaw to find reliable information to inform their work. They are looking for newsworthy information, professional commentary, and independent insights. They need authoritative content that covers in-demand topics.

Imagine a journalist writing an article about venture capital investment trends for a leading online business magazine. She needs details about recent Series A investments in the technology sector as well as some quotes from someone knowledgeable who has an independent perspective. Ordinary search engines won’t give her the results she needs, so she turns to her content distributor subscription with Moody’s NewsEdge.com, a Newstex partner. 

She quickly finds the exact information she needs from an authoritative content publisher who blogs about venture capital investing news and syndicates his content through Newstex. The journalist reaches out to the blogger for a quote and cites him in her article. 

The content publisher gets great exposure, and he makes some money, too. When the journalist accesses his content via her distributor subscription, he earns money thanks to his licensed syndication agreement with Newstex. Everyone wins!

Top 12 topics content distributors are looking for from online publishers

Newstex has been syndicating content to top distributors for more than 15 years, and we’ve learned what distributors and their users want Below are the top 12 topics they’re looking for. 

1. Business

Every aspect of business is important for content distributors because their diverse subscribers need data, insights, and commentary about a wide variety of business topics. Here are some of the most sought-after topics:

• Startups
• Accounting
• Finance
• Venture capital
• Angel investing
• Operations
• Sales
• Marketing
• Human resources
• Training

2. Finance, Banking, and Investing

This topic includes personal, business, government, and other forms of finance, banking, and investing.  Some of the most in-demand topics include:

• Stocks 
• Bonds
• Mutual funds
• Real estate
• Blockchain
• Payment processing
• Emerging markets
• Risk management
• Regulations
• Compliance

3. Law

Topics related to law in the United States and other countries are in high demand. Some of the topics they’re looking for are:

• Intellectual property
• Estate planning
• Corporate law
• Immigration
• Diversity
• Appellate law
• Health law
• Insurance law
• Banking law
• Civil rights
• Constitutional law
• Environmental law
• Family law
• Bankruptcy law
• Attorney education and training

4. Compliance

Many journalists, researchers, and other professionals are looking for content about compliance requirements. They’re seeking information about:

• Regulations
• Best practices
• Processes and workflows
• Training
• Auditing
• Ethics
• Industry-specific considerations 
• Compliance requirements and processes related to OSHA, HIPPA, ADA, and other statutes

5. News

If you publish high-quality content related to topical news stories, then distributors may want your content. They’re interested in material from publishers with unique insights or expertise. 

6. Government and politics

Topics about politics or government (United States or other jurisdictions) are always in demand. Regulators, journalists, scholars, and others use this type of content for research, reporting, analysis, and decision-making. They want coverage of:

• Elections
• Political parties
• State/federal government and politics
• International government and politics
• Legislation

7. Niche topics

Distributors and their subscribers also need access to content about niche topics that get ignored by larger media organizations. Even hyper- specialized information on a niche topic can be sought-after, such as:

• Local government
• Emerging industries
• Gender issues
• 3D printing
• Solar power

8. Health

Professional audiences often look for content that covers aspects of healthcare, including health research and the medical industry. This helps them answer questions and analyze critical data and topics. Some of the health-related content they’re interested in includes:

• Health products
• Insurance
• Diseases and disorders
• Healthcare access
• The business of healthcare
• Privacy
• Medical technology
• Alternative medicine

9. Education

Educators, administrators, and others seek information about all levels of learning in formal and informal settings as well as emerging educational methods and opportunities such as online learning. Most often, they’re looking for content about:

• School safety
• Government funding
• Curriculum
• Technology
• Regulations
• Hiring and salaries
• Budgets
• Discipline
• Diversity
• Testing

10. Lifestyle

‘Lifestyle’ covers a broad array of topics including travel, leisure, and the arts.. Some of the topics they look for include:

• Personal finance
• Fitness
• Travel
• Food
• Wellbeing

11. Technology

Today’s professional audiences need to be tech-savvy no matter what field they’re in. High-value topics include:

• The Internet of Things
• Artificial intelligence
• Machine learning
• Big data
• Cloud computing
• Virtualization
• Cybersecurity
• Robotics
• Virtual reality
• Electric vehicles
• Blockchain
• Cryptocurrency

12. Science

STEM-related content is always in demand since businesspeople, thought leaders, and others seek to understand cutting-edge scientific developments. Some of the most notable topics are:

• Biology
• Chemistry
• Forensics
• Applied research
• Genetics
• Astrophysics

Key takeaways about topics content distributors are looking for from online content publishers

The above lists are not exhaustive, but they can help you determine if your content might be a good fit for Newstex. A wide range of professionals need access to in-depth content that includes unique commentary 

If you write about any of the topics discussed above on your blog or website, you should consider licensing your content for syndication through Newstex. You put a lot of work into your content. We can help you expand your audience and even make some money too. Contact us to get started!