Blog Posts by José Mauricio Duque

Newstex Blog

September 17, 2025
Beyond SEO: How to optimize content for AI discovery

As AI-powered search transforms content discovery, traditional SEO strategies are falling short. This guide introduces LLMO, the emerging practice of optimizing content for AI systems that can synthesize and serve information directly to users instead of just ranking pages.

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September 12, 2025
Big media's AI experiments: Lessons for every creator

Leading news organizations like the Associated Press, BBC, Washington Post, and Financial Times are strategically implementing AI tools for tasks like data analysis and content testing while maintaining strict human oversight and editorial standards to navigate the promises and pitfalls of generative AI in journalism.

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September 3, 2025
Guardian shows how AI already reshapes private lives

The Guardian's six-part "Black Box" podcast reveals AI's messy reality through stories of digital love, deepfake trauma, and spiritual comfort.

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August 28, 2025
Krafton's "copyright-free" AI claim falls apart

South Korean game developer Krafton promised ethical AI in their life simulator inZOI, but players discovered their AI tools were built on controversially-trained models. The backlash offers crucial lessons for any creator considering generative AI implementation.

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August 20, 2025
Politico examines AI's democratic impact through Bots and Ballots

As AI makes creating convincing fakes easier than ever, democracy faces a crisis of truth that threatens informed citizenship. Politico's Bots and Ballots series explores how this technology is already reshaping the political landscape.

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August 13, 2025
The Financial Times transforms archive access with Ask FT

The Financial Times has launched Ask FT, an AI-powered chatbot that lets subscribers explore the newspaper's archive using natural language instead of traditional search. While the tool aims to improve information reliability by sourcing only from FT's own content, early testing suggests plenty of room for improvement.

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July 30, 2025
How the AP and the BBC navigate AI in newsrooms

With AI reshaping journalism, news organizations such as the AP and the BBC must figure out how to embrace efficiency without compromising quality. This post explores how they’ve risen to that challenge, and what’s still at stake.

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July 23, 2025
How two AI tools are transforming news coverage at The Washington Post

The Washington Post's custom AI tools are showing how artificial intelligence can enhance rather than replace journalism, from analyzing hundreds of campaign ads in minutes to automatically optimizing headlines for maximum reader engagement.

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July 16, 2025
How to build a winning content syndication strategy

Strategic content syndication can transform scattered publishing efforts into a powerful engine for audience growth and building authority. This guide reveals the framework successful publishers use to choose the right platforms, create compelling content clusters, and build sustainable workflows that deliver measurable results.

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July 9, 2025
6 powerful content syndication examples that drive real results

Ever wondered what successful content syndication actually looks like in practice? These six real-world examples show how creators and brands are strategically repurposing content across platforms to dramatically expand their reach.

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June 30, 2025
Guest posting and content syndication--two distinct paths to content distribution success

Meta: Find out how guest posting elevates your content syndication strategy. Learn to craft purposeful posts that build authority, expand reach, and create lasting impact.

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June 27, 2025
Making AI work for you while minimizing ethical compromises

As generative AI becomes woven into our daily workflows, the question isn't whether to use it, but how to navigate the ethical minefield of data consent, environmental impact, and creative authenticity.

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