Newstex Blog
Your #1 Google ranking means nothing if 77% of your audience is searching with ChatGPT instead. Here's how to monitor whether AI systems are actually finding and citing your content—and what to do when they're not.
Stop stuffing keywords and start speaking naturally. Natural language and direct Q&A formatting help AI systems understand and surface your content while making it more useful for human readers at the same time.
AI systems have already formed opinions about your content quality during training. Here's how to build the kind of authority that gets your blog consistently cited by ChatGPT, Perplexity, and other AI assistants.
AI-powered search engines don't just rank your content. They extract and synthesize it, making clear content structure more critical than ever for discoverability.
As AI-powered search transforms content discovery, traditional SEO strategies are falling short. This guide introduces LLMO, the emerging practice of optimizing content for AI systems that can synthesize and serve information directly to users instead of just ranking pages.
Leading news organizations like the Associated Press, BBC, Washington Post, and Financial Times are strategically implementing AI tools for tasks like data analysis and content testing while maintaining strict human oversight and editorial standards to navigate the promises and pitfalls of generative AI in journalism.
The Guardian's six-part "Black Box" podcast reveals AI's messy reality through stories of digital love, deepfake trauma, and spiritual comfort.
South Korean game developer Krafton promised ethical AI in their life simulator inZOI, but players discovered their AI tools were built on controversially-trained models. The backlash offers crucial lessons for any creator considering generative AI implementation.
As AI makes creating convincing fakes easier than ever, democracy faces a crisis of truth that threatens informed citizenship. Politico's Bots and Ballots series explores how this technology is already reshaping the political landscape.
The Financial Times has launched Ask FT, an AI-powered chatbot that lets subscribers explore the newspaper's archive using natural language instead of traditional search. While the tool aims to improve information reliability by sourcing only from FT's own content, early testing suggests plenty of room for improvement.
As AI-generated content floods the internet, spotting the telltale signs of "slop" has become an essential digital literacy skill. From overused em-dashes to hollow platitudes, here's how you can tell if the content you're reading was crafted by a machine instead of a human.
With AI reshaping journalism, news organizations such as the AP and the BBC must figure out how to embrace efficiency without compromising quality. This post explores how they’ve risen to that challenge, and what’s still at stake.
