Newstex Blog
When you’re writing for the web, you never quite know who’s going to come across your work, and the reality is your content will be seen by people outside your target audience. On the whole, this is a good thing—more eyeballs mean more opportunities to demonstrate your authenticity. But at the same time, this also means that you should try to make sure your content is accessible to a wider range of people. After all, you can have the best SEO in the world but it won’t do you much good if most of the people who view your content don’t see why they should care about it. Luckily, the art of contextualization can help you explain complex topics in a way that’s thorough yet approachable.
Over the past few weeks, we’ve been talking about the importance of producing high-quality content. But this requires more than just authenticity and authority. Your content also needs to be structured effectively. If you don’t pay attention to structure, your content might be less impactful than you’d like. Writing a well-laid-out blog post is a bit more complicated than the five-paragraph essays that our high-school English teachers loved so much. Today, we’re going to look at how you can structure your content for success.
Humans are natural storytellers. We’ve probably been regaling our associates with entertaining narratives from the moment we first started to talk to one another. Now you might be inclined to think that storytelling is something that’s only relevant to folks like Stephen King or James Cameron, but that’s not the case. On the contrary, storytelling makes for effective communication in any discipline. In the business arena, it can help you craft a memorable brand image, which in turn bolsters your authenticity.
Over the past few weeks, we’ve been talking about the importance of originality and how it’s absolutely essential if you want your content to be noticed. Authenticity is a key ingredient of original content. But what, exactly, is authenticity and why does it matter?
Over the past few weeks, we’ve talked a lot about the importance of creating high-quality content. Today, we’re going to look at some publications from Newstex’s roster of authoritative content and how they use research to create material that’s helpful, reliable, and meant for people rather than algorithms. To recap, SEO in 2023 requires more than just stuffing keywords into articles. Content quality is more important than ever.
We’ve been talking a lot about SEO over the past few weeks, and for good reason. It’s a vital tool in your arsenal as a content creator, and mastery of it can mean the difference between an audience of 50 and an audience of 50,000. And mastering SEO means producing high-quality content. While there are several factors that can determine quality, crafting ‘people-first’ content is going to help put you at the top of the list. But what, exactly, does this mean?
Last week we talked about how Google assesses content based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). Today, we’re going to dive a bit deeper into the subject of authoritative content and how you can craft the kind of helpful, reliable, people-first content that will make you stand out from the crowd.
Succeeding as a content creator requires more than just mastering the minutiae of style and mechanics. You also need to know how to write for the web, and search-engine optimization (SEO) is a huge part of that. Ignoring SEO will make it a lot harder for you to grow your audience. Now you may think that SEO is an impediment to good writing. After all, we’ve all seen articles that are overstuffed with keywords and look clunkier than a hippo on roller skates. Luckily, AI is making SEO easier than ever.
In last week’s post, we talked about the importance of making sure your content is reaching the right audience. But identifying your audience isn’t enough. You also need to make sure that your content is engaging. Think of it this way: you want to give your readers material that’s as meaningful and useful to them as possible. One of the best ways to do this is through content arbitrage.
When starting an online publication, it can be tempting to assume that, if you write it, they will come. Unfortunately, that’s not always the case. You can write the most brilliant content imaginable, but it won’t reach its full potential if nobody sees it. But this isn’t just a matter of getting your content in front of people. You also want to make sure you’re reaching the right people. In this post, we’ll look at some of the ways you can make sure your content is being seen by the people who need it most.
In November 1919, Walter Lippmann published an article in The Atlantic entitled “The Basic Problem of Democracy.” Despite the passage of time, it feels eerily prescient.
For online content publishers, content syndication is a great way to expand your reach, build your reputation, and possibly make money. Sounds great, right? It is, but there are different types of content syndication to consider. Before you decide to syndicate the content you’ve worked hard to create, you need to understand the available syndication models and how they can benefit you.
