Table of Contents
Blogging All-in-One for Dummies Second Edition by Susan Gunelius (Newstex marketing consultant) was just released, and the new version has been completely updated with new tools, tips, and more. The book is over 700 pages and includes eight minibooks that cover all aspects of blogging.The popular For Dummies series of books from Wiley is targeted to beginners, but Blogging All-in-One for Dummies Second Edition covers a wide variety of advanced blogging topics, too. For example, do you want to know what apps can help you with mobile blogging? That section starts on page 447. Want to know how to use Pinterest to drive traffic to your blog? It's on page 524. Even Newstex is mentioned on page 439!Here is the high-level overview of what you'll find inside the book:Book 1: Joining the Blogosphere
- Deciding to join the blogosphere
- Preparing to start and write a blog
- Blogging basics
- Blogging rules and ethics
Book 2: Niche Blogging
- Understanding niche blogging
- Benefiting from a niche blog approach
- Choosing your niche
- Writing for your niche
Book 3: Corporate and Business Blogging
- Staring a business blog
- Developing a business blog marketing plan
- Choosing business bloggers
- Writing a business blog
- Keeping yourself and your company out of trouble
Book 4: Choosing a Blogging Application
- Choosing a blogging application
- Finding the right blogging application for you
- Taking a look at WordPress
- Using Google Blogger
- Understanding TypePad
- Blogging with Tumblr
Book 5: Blogging Tools
- Search engine optimization
- Measuring blog performance
- Editing and finding images
- Understanding RSS, blog feeds, subscriptions, and syndication
- Blogging on the go
- Creating a podcast
- Creating a vlog
Book 6: Promoting and Growing Your Blog
- Secrets to blogging success
- Building community
- Social networking
- Social bookmarking
- Inviting and being a guest blogger
- Hosting blog contests
Book 7: Making Money from Your Blog
- Blog advertising 101
- Publishing contextual ads
- Using text link ads
- Placing impression ads
- Making money with affiliate advertising
- Publishing sponsored reviews and paid posts
- Merchandising for profit
- Displaying ads in your blog's feed
- Selling ad space directly
- Benefiting from indirect monetization opportunities
Book 8: Microblogging with Twitter
- Getting the short story with microblogging
- Getting started with Twitter
- Getting more out of Twitter
- Using third-party Twitter applications
Blogging All-in-One for Dummies Second Edition is available in paperback and e-reader formats and can be purchased through all online and offline booksellers.
About the author,
The Newstex Team
