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Many of Newstex’s clients use the content we provide them to populate information databases. But what, exactly, is an information database?
Simply put, an information database is a subscription-based platform where users can find content through search-based queries. Many information databases contain a wide variety of content: to give just one example, LexisNexis’s Nexis database includes more than 83 billion public records from over 10,000 sources, as well as court filings and a diverse range of news content. Because they offer curated content, information databases can be an attractive alternative to the open web.
Some of you may have used information databases at college, but they’re not just used by people in academia. Other people who use them include:
- Journalists, who use their public records when researching their stories.
- Corporate Intelligence Analysts, who seek information about specific companies and industries.
- Development Professionals, who pore over public and corporate records to find high-value donors.
- Lawyers, who examine legal filings and commentary to hone their strategies in court.
- Consultants, who gather data for who gather data to analyze business competitors.
Many different types of content creators can benefit from being included in an information database.
- Bob is a content entrepreneur who writes about fintech. Being in an information database allows him to reach new audiences while monetizing his work.
- Allison is an independent journalist who covers disability-related issues. Information databases allow her to highlight topics that aren’t always covered in traditional media.
- Berenice is an avid amateur who blogs about sustainable energy. Inclusion in an information database allows her to stand out from the crowd and join the conversation around the topics she’s passionate about.
Getting into an information database can be tricky. Information databases are selective when it comes to the content they include. Professionals use them because they provide easy access to vetted content, which means they can find the information they’re looking for far faster than they could on the open web. Information databases partner with Newstex because they know we are a trusted source of authoritative content.
It’s worth repeating that syndicating with Newstex doesn’t cost content creators anything. And since it’s non-exclusive, they’re free to syndicate your content through other channels as well.