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Time for the Publisher INsider where we highlight some of the most INovative, INteresting and INspirational content providers that are part of Newstex Authoritative Content.This month, the Publisher INsider profiles 3BL Media whose online video content is offered through Newstex Authoritative Content.
3BL Media is made up of a team of experts in corporate social responsibility, sustainability and cause marketing communications who work with organizations that want to spread their messages and news about those topics across the social web.3BL Media offers three corporate social responsibility video series:
- The CSR Minute: the daily video digest of CSR headlines, news and events
- CSR Unscripted: expert insights and opinions in the world of CSR
- CSR Report: interviews, profiles and in-depth reporting
The video content from 3BL Media is varied and interesting. For example, recent headlines reviewed in The CSR Minute included a look at Snapple's recycling goals, Miller Coors' increased work with the EPA, and a new green meeting program from Starwood Hotels and Resorts. Recent experts featured on CSR Unscripted discussed companies like Barclay and BP, and recent CSR Report videos featured interviews with corporate executives like Bonin Bough, Global Director, Digital and Social Media at Pepsico and Micki Sever, Manager, Marketing Programs/Global Citizenship at eBay.Not only is the video content from 3BL Media interesting, but it also aims to make a difference in the world. As the company explains on its website, its team is committed to doing exactly that:
We love what we do and believe that the way we can make the biggest difference is through communications. We wear suits, hemp pants, drink martinis and soy milk. Some of us have MBAs from Harvard, others of us dropped out of high school. Among us we have philosophy, economics and human rights degrees, and one of us plays in a band. We have been CEOs and Directors of companies, and grown fledgling organizations into global operations. Some of us never strayed too far from home while others have worked in refugee camps in Africa. Our varied backgrounds have led us all to one collective belief: we have seen first hand the positive force that business can have in the global community.
It's great to see companies using online video and the social web to make a difference in the world!