How to write headlines that work: attracting readers without exaggeration
According to a recent study, 59% of links shared on social media aren’t actually clicked on, suggesting that they were shared on the basis of their headlines alone. Writing headlines is an often-overlooked part of the writing process. After working hard to craft a stellar piece of authoritative content, it can be really tempting to fashion a headline out of the first thing that springs to mind. This would be a mistake. Good headlines are an indispensable part of authoritative content, and today we’re going to look at how you can make your headlines shine just as brightly as the rest of your content.