Newstex Blog
Succeeding as a content creator requires more than just mastering the minutiae of style and mechanics. You also need to know how to write for the web, and search-engine optimization (SEO) is a huge part of that. Ignoring SEO will make it a lot harder for you to grow your audience. Now you may think that SEO is an impediment to good writing. After all, we’ve all seen articles that are overstuffed with keywords and look clunkier than a hippo on roller skates. Luckily, AI is making SEO easier than ever.
In last week’s post, we talked about the importance of making sure your content is reaching the right audience. But identifying your audience isn’t enough. You also need to make sure that your content is engaging. Think of it this way: you want to give your readers material that’s as meaningful and useful to them as possible. One of the best ways to do this is through content arbitrage.
When starting an online publication, it can be tempting to assume that, if you write it, they will come. Unfortunately, that’s not always the case. You can write the most brilliant content imaginable, but it won’t reach its full potential if nobody sees it. But this isn’t just a matter of getting your content in front of people. You also want to make sure you’re reaching the right people. In this post, we’ll look at some of the ways you can make sure your content is being seen by the people who need it most.
In November 1919, Walter Lippmann published an article in The Atlantic entitled “The Basic Problem of Democracy.” Despite the passage of time, it feels eerily prescient.
Information databases are strong options for writers who wish to connect with a corporate audience in particular. The corporate audience is an especially engaged group of readers that actively utilizes content in their daily work. If your content is informative and well-written, you should consider publishing it on an information database in order to reach these readers.
Blogging can sometimes be an exercise in frustration. You spend hours researching and writing a post, hit Publish, and then…crickets. Over 70 million blog posts are published every month. This means that creating quality content isn't the only thing that bloggers need in order to get readers. You are competing with thousands of other blogs. Luckily, there are ways to make sure the right people are seeing your content.
Every business owner who has ever written a blog knows the frustration of trying to gain more readers. However, in reality it takes time and effort to build an audience.
Hashtags are an important part of content discovery, so it makes sense that they're equally important for content promotion. In simplest terms, a tweet that is published and shared using a targeted hashtag has one additional way for people to find it than the same tweet without the hashtag.
Between mid-2013 and mid-2014, the number of Instagram users between the ages of 16 and 64 around the world jumped from 15% of all global Internet users to 20%.
What do you do with all of the old content in your site archives? Does it just sit there languishing? Does it attract spam comments faster than you can delete them?
This month, the Canadian Anti-Spam Leglslation (CASL) came into effect. If you send email messages in order to directly or indirectly promote your content, then you need to know what this law entails.
Some people learn by hearing. Others learn by reading. And others learn by seeing. The basics of human psychology and neurology tell us that to successfully communicate with a wide audience, you need to create content that engages with those people based on the way they like to learn and consume information.
